Marketing is an applied domain that draws from the basic disciplines of psychology, economics, and statistics to help companies ensure that the products and services they offer are desired and purchased by consumers.
To be a competent marketing professional, you will need a good foundation in all aspects of business, as well as an in-depth understanding of the marketing domain.
The BSc Marketing programme will provide you with contemporary specialised marketing knowledge with additional competencies in business and general management. The specialised marketing courses will help you understand and effectively manage key functional areas pf marketing. This, coupled with a suite of courses covering the core disciplines of business and management, will afford you the ability to see the big picture and understand how marketing can be seamlessly integrated with the rest of the activities in a company to maintain a competitive edge in any industry.
Meet the Head of Programme at the live dialogue session to find out more and have your questions answered. Register now!