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Revolutionising Business: A Deep Dive into AI Innovation in Japan

Dr Goi Hoe Chin, Professor of NUCB Business School, and participants from the SUSS Artificial Intelligence Interest Group and Cross-Cultural Immersion Interest Group.
Dr Goi Hoe Chin, Professor of NUCB Business School, and participants from the SUSS Artificial Intelligence Interest Group and Cross-Cultural Immersion Interest Group.

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) stands as a transformative force with profound implications across various domains. To delve deeper into the realm of AI, SUSS Artificial Intelligence Interest Group (AIIG) specially invited Dr Goi Hoe Chin, a distinguished professor from the Nagoya University of Commerce and Business (NUCB) Business School in Japan to share his insights at a virtual speaker session, which drew an enthusiastic audience of twenty students and guests, including representatives from the SUSS Cross-Cultural Immersion Interest Group (CCIG). 

Themed, “AI Innovation in Japan,” Dr Goi showcased groundbreaking cases of startups leveraging AI and discussed its transformative implications for business leaders. Notably, he highlighted the success of the “AI Cycle,” a startup addressing urban mobility challenges by repurposing small unused spaces into innovative solutions through the Design of “Microspace” for the Smart Mobility initiative.

In addition, Dr Goi recommended the exploration of initiatives such as “Station AI” and the “Toyota Woven City,” emphasising the latter's focus on creating a “human-centric” research ecosystem. In a world often driven by solutions, he stressed the importance of prioritising human values alongside technological advancements, urging attendees to “consider your heart first, before your brain and artificial intelligence”. 

The discussion with Dr Goi unfolded a rich tapestry of insights, weaving together technology, innovation, and human values in today's dynamic world. It offered insightful information about Japan's AI ecosystem, unravelling its possibilities for entrepreneurship and societal growth.

Calista Liew, SUSS’ Year 2 Human Resource Management student, recounted, “The session with Dr Goi was incredibly informative! A crucial takeaway for me is the importance of preserving and enhancing human skills through the integration of AI, rather than the replacement of human skills by AI.”

Shirley Loh, SUSS’ Year 2, Information and Communication Technology student, expressed, “I resonate with Dr Goi's emphasis on human-centric solutions over technology-driven fixes. This approach seeks to augment human skills rather than replace them, ensuring that AI serves as a tool to enrich lives rather than a substitute for human interaction. By focusing on small data experiments and democratising AI, Japan is making strides in making technology accessible and relevant to everyday life.”

Check out SUSS Artificial Intelligence Interest Group here and stay tuned for their activities! 


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