Business Events

Synopsis

EMT201 Business Events will provide students an overview of the MICE (Meetings, Incentives, Conventions and Exhibitions) industry. It focuses on the principles, practices and critical success factors of meetings, incentives travel, conventions and exhibitions. Emphasis will be placed on evaluating of needs and the management processes to ensure successful organization of such events.

Level: 2
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

An Overview of the MICE industry
Principles, Practices and Critical Success Factors of MICE
Roles of Parties Involved
Meetings: Fundamentals of Organizing Business Meetings and Seminars
Incentive Travel: The Planning and Marketing for Incentive Travel Programmes
Conventions: The Planning, Organization & Promotion of Conventions
Exhibitions: The Organization and Execution of Exhibitions & Trade Shows
Evaluation of the Needs of MICE Events
Management Processes to Ensure Successful Organization of Events
MICE in Singapore
Insights to the Future of the MICE Industry in Singapore
Global Perspectives

Learning Outcome

Demonstrate understanding of the MICE industry and the roles of the various parties involved
Compare MICE practices in Singapore and internationally
Propose principles, practices and critical success factors to the management of MICE events
Implement the planning, organization, marketing and promotion of MICE activities
Analyze the needs of MICE events
Recommend insights and perspectives to the management of MICE events

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Business Events

Business Events (EMT201)

Synopsis

Topics

Learning Outcome