Leisure and Attractions Management

Synopsis

EMT407 Leisure and Attractions Management will enable students to study the nature of leisure and visitor attractions, and the various forms attractions may take. It provides an opportunity to assess economic, environmental, social and technical issues, key trends and challenges faced by leisure and visitor attractions operators, and the contribution of the various management disciplines of marketing, human resource and operational management to meeting these challenges.

Level: 4
Credit Units: 5
Presentation Pattern: EVERY JULY

Topics

Types of Leisure and Attractions
Role and Nature of Leisure and Attractions
Key Stakeholders in the Leisure and Attractions Industry
Development of Leisure and Attractions
Management of Leisure and Attractions
Leisure and Attractions Sales and Marketing
Policy and Strategies to Develop the Leisure and Attractions Industry
Case study: Singapore Tourism Board and Places of Interests in Singapore
Case study: World Heritage Sites (Natural)
Case study: World Heritage Sites (Cultural)
Economic, Environmental, Social and Technical Issues
Trends and Challenges

Learning Outcome

Compare places of leisure and attractions
Recommend policies and strategies to develop the leisure and attractions industry
Appraise the economic, environmental, social and technical issues of leisure attractions
Analyze attraction needs
Organize and manage leisure and visitor attractions, leisure sales and marketing
Formulate strategies to effectively manage places of leisure and attraction

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Leisure and Attractions Management