Dr Dianna Chang

School of Business

2020 – Present
Senior Lecturer (Marketing), School of Business, SUSS
2014 – 2019
Lecturer (Marketing), School of Business, SUSS
2016 – 2017
Visiting Research Fellow, Cambridge Judge Business School, University of Cambridge
2001 – 2007
Planning Manager/Director, D’Arcy/Publicis Hong Kong & Melbourne,
1998 – 1999
Marketing Manager, The Serono Group, Beijing

Chang, D., Chang, X., He, Y., & Tan, K. “The Determinants of COVID-19 Morbidity and Mortality across Countries”, Scientific Reports (by Nature Portfolio, IF 3.8), 2022, 12: 5888, https://www.nature.com/articles/s41598-022-09783-9
- Top 10 most downloaded papers (60,569 downloads) among 21,840 papers published by Scientific Reports in 2022.
- Covered by over 30 media outlets and gained significant attention on social media; received over 33K likes and 1.6K comments on Reddit.
- Achieved an Altmetric score of 440, placing it in the top 1% of online attention among 430K tracked papers.
He, Y., Chang, D., & Wei R. “Local Financial Agglomeration and Corporate Green Innovation”, Asia-Pacific Journal of Financial Studies, (ABDC/B, IF 1.5), 2023, 52 (4), 539-564, https://doi.org/10.1111/ajfs.12443
Lou, C., Goh, Y., Chang, D., Tan H., Yap X., & Zhang X. “What is brand activism? Explicating consumers’ perceptions of its characteristics, authenticity, and effectiveness”, Journal of Interactive Advertising (ABS1, ABDC/B, IF 5.8), 2024, https://doi.org/10.1080/15252019.2024.2346889
Chang, D., Chang, X., & Yan, W. “CEO Locality and Corporate Social Responsibility”, British Journal of Management, (ABS4, ABDC/A, IF 4.5), 2024, http://doi.org/10.1111/1467-8551.12859

Book Chapter

Chang, D. “Managing Customer Experiences through Digital Disruption”, in “Leading in a Digitally Disruptive World” Edited by Wong A & Lee YH, World Scientific, 2023, https://doi.org/10.1142/9789811278570_0005

Reports

"A Survey on Trends and Digital Adoption in China’s Outbound Tourism 2023”, published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full reports.
Relaxation Through Streaming: A Survey on Paid Video-On-Demand (VOD) In Southeast Asia, with Xin Chang, Xin Deng (Cindy) & Darren Wong. Published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full report.
Game On: A Survey On the Rise of Paid Online Gaming in Southeast Asia, with Xin Chang, Xin Deng (Cindy) & Darren Wong. Published by the Center of Sustainable Financial Innovation (CSFI), Nanyang Business School. Link to the summary and full report.

Selected Conference Papers

He, Y., Chang, D., & Wei, R. “Local Financial Agglomeration and Corporate Green Innovation”, International Conference on Sustainability, Environment, and Social Transition in Economics and Finance, Paris, Dec 2022
Chang, D.; Chang, X., Huang, J., & Zhang, W. “Are Overconfident CEOs Better at Branding Innovations?”. Australia and New Zealand Marketing Academy Conference, Melbourne/Australia, Dec 2021
Chang, D.; Chang, X., & Yan, W. “Executive’s Hometown Favouritism and Corporate Social Responsibility”, Multinational Finance Society, Crete/Greece, June 2019 • Chang, D. “The Resourceful Decision Maker: Effects of Both Depletion and Accretion of Self-Regulatory Resources on Consumer Openness to Purchase Opportunities”, International Conference on Well-Being, Singapore, 2016
Chang, D. “The Resourceful Consumer: An Experimental Exploration of the Effects of Self-Regulatory Resources on Consumer Openness to Opportunities”. Poster Presentation. Society of Judgement and Annual Conference, Chicago, U.S.A, 2014

SUSS ARC Grant, 2019 SUSS Applied Research Committee Grant, SGD 10,000 Project title: Product Market Competition and Corporate Trademarks

Conference Leadership

Committees & Talks

Reviewer for Journals

Conference/Competition Reviewer

SUSS Brand Challenge Judging Panel, 2020 – 2024
Mumbrella Asia Awards Competition Juror, 2019 (Singapore)
Conference Reviewer: SIAM SUSS International Academic Conference 2022 (Virtual)
Conference paper reviewer: the 22nd International Conference on Electronic Business, 2022
World Sustainability Forum 2023 Conference Reviewer
Australia and New Zealand Marking Academy Annual Conference (ANZMAC) 2024

Textbook Reviewer

Reviewed cases for the Global Edition (17e), Marketing Management, Kotler et al.

Advisory

Selected Media Coverage/Interviews

Media Coverage of our Covid Research
Selected media coverage available at the Altmetric site
Report by NBS Research Blog

Media Comments
I have given 70+ media interviews. Here is a selection of recent years' interviews. A full list can be found here.

CNA 938 live radio: Should we be pre-ordering items online?, 08/07/24, Link to CNA Daily Cuts
CNA 938 live radio. Rising prominence of unmanned stores in Singapore. 27/05/24, Link to CNA Daily Cuts
CNA938 live radio: What could attract people back to Orchard Road, 28/03/24, Link to CNA Daily Cuts
Straits Times: Search for Singapore’s best customer service providers back for 3rd year running, 19/03/24, Link
CNA938 live radio: Are shopping malls still relevant for CNY? 13/02/24, Link to CNA Daily Cuts
Hello Singapore, Financial Planning in the New Year, 07/02/24, Link
CNA938 live radio, Why Chinatown festive fairs' sales have fallen, 30/01/24, Link to CNA Daily Cuts
CNA, Comment on Prime drink, 20/01/24, Link to the article
CNA TV, CASE launches voluntary accreditation scheme for e-businesses, 10/23. Link
The Straits Times, Mr. Tharman and pineapple, 09/09/23, Link
Channel 8, Consumer Complaints, 08/08/23, Link
Today Online, Explainer: What went wrong with Shein’s influencer campaign? Link
Channel 8, Singapore Airlines adds appetiser back. 31/05/2023. Link, 6.5K views
Today Online, Meta and paid subscriptions. 23/02/2023. Link
NA Digital, on Media performance inflation. Link. 10/01/23

Educational Qualifications