Data Analytics for Managers

Synopsis

With the evolution of Industry 4.0, data analytics is becoming a key decision making tool in business organisations. Professionals who are familiar with business analytics for management are highly sought-after in today's competitive market. This course equips students with the key skills in business analytics and data visualisation. Students will learn to formulate a business problem and prepare data required for constructing an analytics solution relevant to the business problem. Through hands-on projects, students will gain experience in turning big data into important insights that can lead to better organisational performance

Level: 5
Credit Units: 2.5
Presentation Pattern: EVERY JULY

Topics

Business Analytics as a Key Modern Approach in Business Management
Business Analytics Cycle
Overview of Data Mining
Analytics Techniques
Data Exploration and Preparation
Construction of Analytics Solution using Application Software

Learning Outcome

Assess the key aspects of business analytics
Evaluate the business analytics cycle
Appraise the feasibility of a potential analytics application
Create a statement for a problem that is solvable using analytics
Prepare data for mining and analysis
Select an appropriate analytics solution approach
Construct an analytics solution based on the identified problem

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Data Analytics for Managers