Singapore University of Social Sciences

In the current digital economy, three of the most important current challenges for strategy-makers revolve around the following issues: the transformation of government-business relations, the pervasiveness of digital technology, and the need for social change. BUS490 Contemporary Business Strategy aims to develop students’ ability to think strategically, analyse the competitive environment, and recommend organisation positioning and value creation. Topics for this course include an analysis of the external and internal environments and the transformation of the economies and markets, the challenges of advanced technologies, the need to redefine the value chain, and the wider responsibility of business towards society. These topics constitute the core dimensions around which the course is built and will be the basis of an understanding of strategy as a process of value creation for the organisations, especially digital organisations, and for their stakeholders. This course requires students to draw upon and synthesise the knowledge and skills they have acquired in other undergraduate courses to analyse and appraise real world competitive situations that organisations face, to make informed strategic decisions, and to conceptualise innovative strategies to strengthen an organisation’s competitive position in the digital economy.