Media Communication in a Changing World

Singapore University of Social Sciences

Media Communication in a Changing World (COM105)

Synopsis

COM105 introduces students to the changing operations and controversies of the mass media in its various forms – print, broadcast, the Internet, social media, as well as advertising and public relations. The course examines the convergence of the traditional media and new media platforms and the various media issues and challenges in a changing world. On completion of this course, students would understand the social and cultural impact of media in today’s society and be able to engage in thoughtful reflection on their personal media consumption habits for communication purposes and think critically to form informed opinions on the controversies currently surrounding the media industry.

Level: 1
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Nature of Mass Communication and the Internet as a Communication Hybrid
Function of Mass Media as a Cultural Forum and Cultural Storytellers
Global Media Phenomena, Trends, Convergences and Controversies
Media Effect Theories and Their Extension To Digital Media
Concept of News, Gatekeeping and Agenda Setting in New Media Environment
Digital Transformation of News Media and the Rise of Citizen Journalism
Controversies in News Journalism: Freedom of Expression and Sensationalism
Editorial Versus Advertorial/Native Advertising: Editorial Independence of News Media
The Convergence of Radio, TV, and Digital Media
Controversies Surrounding Radio and TV
Advertising and Public Relations in the Digital Era
Controversies in Advertising and Public Relations

Learning Outcome

Identify distinguishing features of traditional mass media and digital media.
Discuss media’s impact on news and information communication and its effects on the audience.
Explain the key controversies surrounding media communication in today’s society.
Illustrate the growing convergence of media platforms and its implications for the audience.
Present today’s media issues and challenges, such as media concentration, censorship, digital news virality, credibility, and reliability.
Review the social and cultural impact of digital media on the audience.