Special and Mega Events

Synopsis

EMT401 Special and Mega Events will equip students to analyze the place of mega and iconic events within the market place. It will include: categories of mega events, history of mega events; mega events and society; the role of government in the bidding process; mega events as a mechanism for economic and business development; external factors influencing events; mega events as a driver for change.

Level: 4
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

Classification and Characteristics of Special and Mega events
Costs and Benefits incurred by Host Cities: Sociological, Economic, and Political Significance of Bids
Marketing for International Events
Management and Operations for International Events
Role of Government and Citizen Involvement
International Events and Impact on Global Media
Case study: National Day Parade
Case study: Festive Celebrations - Christmas/ New Year
Case study: Great Singapore Sale
Case study: Singapore APEC
Case study: Singapore Asian Games and Youth Olympics
Case Study: Singapore General Elections

Learning Outcome

Categorize and explain the characteristics of special and mega events
Compare different special and mega events
Appraise international events and its impact on global media
Analyze the place of mega and iconic events within the market place
Plan and manage special and mega events
Evaluate the costs and benefits incurred by host cities of special and mega events

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Special and Mega Events

Special and Mega Events (EMT401)

Synopsis

Topics

Learning Outcome