Singapore University of Social Sciences

This course develops a sustainability-oriented vision of marketing and the knowledge and skills ecessary to successfully market sustainable products and services. With an in-depth analysis of socio-environmental priorities and an integration of social, ethical and environmental values into marketing strategy development, marketing can go beyond serving business priorities to contribute to the transformation of society into a more sustainable one. At the end of the course, students will be able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success. Topics covered provide the basis for students to construct solutions that are information-driven, resilient and sustainable.