Singapore University of Social Sciences

In the age of digital convergence, the roles of the media content creator and broadcaster have been blurred. Today, due to the accessibility of technology, we have all become both content creators as well as publishers. MTD366 Online Channel Creation & Management examines the growing phenomenon of user-generated video content and self-published channels on the Internet. May it be for personal fame or commercial strategy, it is undeniable that we need to learn to manage and harness the power and reach of Internet video content and channels. MTD366e will be an introduction to the technology and techniques of creating online video channel. Using commonly available tools, students will plan and launch a digital video channel on the YouTube platform. Channel branding, purpose and content strategy will guide their direction, but the inclusion of interactive elements and advertising will form its business goals. Students will also be introduced to viewer analytics processes measurements and learn to generate viewership and revenue reports.