At SUSS, application centric learning has been a key focus of all my modules. As a Business Analytics major, I have had the chance to not only develop a strong business foundation but also gain exposure into all the avenues in which analytics can be used to resolve business problems or shape decision making processes. I realise how immensely applicable, relevant and valuable analytics is to any industry.

Armed with my theoretical knowledge, I decided to search for an internship in a field that I have great passion for and managed to secure the position of Data Analytics Intern at one of the biggest media agencies in the world - Dentsu Aegis Network. During my six-month long internship, I learnt something new each day. I attended various training sessions led by industry experts and got the chance to learn about marketing platforms from the platform representatives themselves. This helped me deepen my understanding of the industry and gain greater context about advertising trends and opportunities. I learnt how campaigns can be optimised and how businesses can make use of different platforms to reach out to specific target audiences or attain a certain objective. This was extremely helpful in improving the way I extracted actionable insights from data to provide recommendations for the client and better prepared me for my role.

My responsibilities included reporting on the client’s campaign performance, cleaning data that I obtained from various platforms, working together with local and international teams, and highlighting recommendations and advice to improve campaign performance. This allowed me to put into practice the technical skills I had learnt in school and refine them. I am now confident in my ability to handle large datasets and in leading client presentations. At the same time, I have deepened my understanding of advertising terminology and the how to maximise advertising budgets or achieve key performance indicators. In addition, I had the chance to be part of a fun and vibrant work culture. I helped organise the company’s Christmas CSR activity, forged long-lasting friendships, and expanded my professional network. Interning at Dentsu has been a highlight of my university experience and I consider myself lucky having been able to learn from such inspirational mentors.