Innovation Management & Digital Transformation | SkillsFuture CET Courses

Singapore University of Social Sciences

Innovation Management and Digital Transformation (BUS368)

Synopsis

Business product and service innovations are essential for competitive advantage in the digital world where product and service life cycles are becoming shorter. BUS368 Innovation Management and Digital Transformation aims to help students gain an understanding in product and service innovation management in the context of business and social services. The topics include different forms of innovation, the role of new product/service management, the new product development process, managing intellectual property, organisation knowledge, strategic alliances, R&D and technology transfers, the role of innovation in digital transformation, knowledge management and contemporary developments.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

Innovation and its different forms
The role of new product/service management in the process of innovation
New product management theories and strategies
New product development process
Characteristics of new service (including social service) development
Innovation in social services
R&D management
Technology transfer management and strategies
Innovation in digital transformation
Change management in the context of digital transformation
Organisation knowledge and competence
Contemporary developments in product/service innovation

Learning Outcome

Distinguish between the different forms of innovation
Analyse the role of new product /service management in the process of innovation
Appraise the different strategies and the operational realities vis-à-vis new product innovation
Construct the steps in the new product development process
Inspect the specific characteristics of new service development
Examine the role and impact of research in new product development
Illustrate the role of innovation in digital transformation
Apply innovation to social services
Formulate strategies for managing technology transfers, research and organisation knowledge and competence
Contrast different technology transfer strategies
Implement change management in digital transformation
Demonstrate knowledge in the latest contemporary developments in product/service innovation
Employ problem-solving skills, essential knowledge and interpersonal skills to work and make decisions effectively as a team
Develop the ability to construct various forms of communicative capabilities, such as written reports, presentations and discussions
Use independent thinking and analytical judgment