Business Strategy

Singapore University of Social Sciences

Business Strategy (BUS555)

Synopsis

Strategy will provide students with the knowledge and skills to participate and contribute effectively in an organisation’s various levels of management planning to establish competitive strategies and to derive long term plans for sustainable performance. Topics include analysis of the external and internal business environment and an evaluation of functional, business unit, and corporate level strategies. Students will learn through case analysis and discussions how strategies can be established to create value for the firm and to establish sustainable competitive advantage for the firm. Besides establishing strategies, they will also have to examine required resources an also approaches for executing the strategies in the firm to achieve corporate goals and objectives. This course requires students to draw upon and synthesize the knowledge and skills they have acquired in other core MBA courses to analyse real world competitive situations a firm faces, to make informed decisions, and to conceptualize innovative strategies to strengthen a firm’s competitive position.

Level: 5
Credit Units: 5
Presentation Pattern: Every January

Topics

Setting a Firm’s Directions, Core Values and Ethical Considerations
Strategic Management Process
Core Competencies and Competitive Advantages
Strategic Analysis (Internal and External)
Business Unit Strategies
Corporate Level Strategies
Executing Strategies and Establishing Performance Management

Learning Outcome

Appraise Firm’s directions and core values and incorporating ethical considerations
Assess the strategic management process
Evaluate core competencies and competitive advantages
Prepare internal analysis
Prepare external analysis
Evaluate business unit strategies
Evaluate corporate level strategies
Design and plan to implement strategies
Formulate appropriate strategies to meet real-life challenges facing a firm
Draw upon integrated knowledge and skills from core MBA courses and apply them to analyse business scenarios and formulate business solutions
Demonstrate competencies through on and offline group discussions and teamwork
Demonstrate and apply to learning situations the knowledge and interpersonal skills that are essential to effective teamwork
Demonstrate written English proficiency to communicate succinctly and clearly at various organisational levels
Make a variety of oral presentations in areas related to management, organisational behaviour and leadership