Applied Research in Business and Management

Singapore University of Social Sciences

Applied Research in Business and Management (BUS603)

Synopsis

BUS603 Applied Research in Business and Management introduces students to research designs and methodologies that are widely used in the applied research of business and management studies. All stages of the research process are covered, from problem definition, research question formulation and literature review, to the selection of research design and methodology, data collection and analysis, and finally the writing and presentation of the research report. This course teaches students how to evaluate the qualitative and quantitative methodologies available for their research topics and use software to perform quantitative and qualitative data analysis. Students will learn how to interpret research results and translate them into managerial insights, useful solutions and strategies that can guide business practice. By taking this course, students will be able to develop a structured thinking process that allows them to investigate complex business and management problems rigorously with scientific methods.

Level: 6
Credit Units: 10
Presentation Pattern: EVERY JAN

Topics

Understanding applied research in business and management
Problem definition and research question formulation
Conducting literature review
Ethical issues in business research
Collecting primary data
Using secondary data and information
Qualitative research design
Quantitative research design
Qualitative data analysis
Quantitative data analysis
Research report writing and presentation
Conducting dissertation defence

Learning Outcome

Formulate research questions and hypotheses related to problems arising in business and management practices
Create strategy and design for applied research projects in business and management
Compare quantitative and qualitative research methods used in applied research of business and management
Select appropriate research methods for different research needs and questions
Appraise ethical issues in business and management research
Critique and review relevant literature
Collect data from relevant sources using appropriate methods
Analyse data using appropriate techniques
Demonstrate critical thinking in applied research project
Interpret research outputs
Relate research findings to management practice
Compose and present research reports