Singapore University of Social Sciences

Strategy will provide students with the knowledge and skills to participate and contribute effectively in an organisation’s various levels of management planning to establish competitive strategies and to derive long term plans for sustainable performance. Topics include analysis of the external and internal business environment and an evaluation of functional, business unit, and corporate level strategies. Students will learn through case analysis and discussions how strategies can be established to create value for the firm and to establish sustainable competitive advantage for the firm. Besides establishing strategies, they will also have to examine required resources and also approaches for executing the strategies in the firm to achieve corporate goals and objectives. This course requires students to draw upon and synthesize the knowledge and skills they have acquired in other core courses to analyse real world competitive situations a firm faces, to make informed decisions, and to conceptualize innovative strategies to strengthen a firm’s competitive position.