Singapore University of Social Sciences

Impact Startup Challenge in Shenzhen, China

Impact Startup Challenge in Shenzhen, China (CDO303SZY)

Synopsis

The Impact Startup Challenge series of courses offers a platform for students to generate ideas, test, validate and pivot their proposals through immersing them in start-up scenes in both Singapore and foreign destinations to meet potential co-founders, connect with expert advisors and learn from the ecosystem. Good ideas do not automatically translate into good businesses. The process of testing, validating and pivoting is critical for aspiring entrepreneurs looking to develop ideas that translate into value-adding businesses. Students will gain a deeper understanding of the problem they are trying to solve, teams will get to put their ideas and assumptions to the test, and modify them along the way through the feedback they garner. Students will be able to evaluate if their ideas are worth pursuing and to design their first prototype. Entrepreneurs have a higher chance of succeeding if they belong to an ecosystem. Learning from those who have successfully built and grown companies; as well as from those who failed, and seeking opportunities to connect with experts in deep domain areas, are key to successfully build a business.

Level: 3
Credit Units: 5
Presentation Pattern: ALL SEMESTERS

Topics

  • Entrepreneurship
  • Ideation with special focus on Pain-Points and Inefficiencies of Specific Customer Segments such as the Base of the Pyramid, Silver Generation and Millennials
  • Public Speaking with special focus on the Elevator Pitch
  • Singapore’s Start-up Ecosystem of the destination
  • Business Case Studies
  • Lean Startup Validation
  • Pivot
  • Customer-Problem Fit
  • Business Modelling with special focus on Cost and Revenue Streams
  • Marketing with special focus on Market Size Estimation and Go-to-market strategies
  • Web development
  • Minimum Viable Product (MVP)

Learning Outcome

  • Observe how cultures vary and intersect
  • Discuss the challenges and opportunities in one or more identified global issue(s)
  • Deconstruct the complexity of issues though interdisciplinary lenses
  • Demonstrate knowledge synthesis from varied disciplinary bases applied to contemporary global contexts
  • Practice perspective taking strategies and effective intercultural communication skills to facilitate the integration of diverse perspectives in understanding complex subjects
  • Examine personal and collective global citizenship responsibilities, such as the consequences of individual and collective action or inaction in addressing ethical, social, and environmental challenges in global systems
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