Communication Design for Business

Synopsis

All successful and innovative ideas always accompanied by intentionally designed communication messages. Aiming to elevate business graduates’ and professions’ visual and design sensitivity, this enrichment course examines the theoretical knowledge and practical application of how design elements and principles affect the production, communication and interpretation of information in physical and digital spaces to support the design and development of business documents, such as report and presentation slides, that are useful, usable and desirable. Note: This is not a business report writing or presentation course.

Level: 5
Credit Units: 2.5
Presentation Pattern: Every January

Topics

Design for experiences: Reading vs viewing
Information design principles and techniques
Vocabulary of visual messages: Elements and principles
Document design I: Typography and color theory
Document design II: Photographs, illustrations, charts and diagrams
Document design III: Layout and composition

Learning Outcome

Appraise the value of design in relation to the production of documents
Develop design language commonly used in communication design discipline
Examine the relationship and interaction of design elements in various types of document design
Defend document design decisions with principles and techniques eloquently
Compose appropriate design language to communicate with designers
Create effective and visually pleasing documents that evoke sensorial responses from intended audience
Evaluate the effectiveness of document using appropriate design language

Part-time Programmes / CET Courses

Singapore University of Social Sciences

Communication Design for Business