Singapore University of Social Sciences

Content marketing has become a widely practised new normal for businesses in the past decade. However, content marketing is beyond attracting customers with quality content at each stage of the customer journey. Content marketing has evolved as a systematic management process. This course MKT373 Strategic Content Management offers deep insights into content marketing aspects such as core content strategy, content substance, content structure, content workflow, content governance, and other relevant aspects. In this course, students will gain competence in content management for commercial as well as and personal brands. Students will also gain hands-on skills in crafting original and curated content in various contexts and platforms in the local and international markets.