Singapore University of Social Sciences

MKT498 Selected Topics on Digital Transformation deals with current issues that the marketing profession is facing, as well as developments in the digitisation of businesses. The course covers several increasingly important new areas such as the Internet of things, platform strategy, sharing economy and many other forces of disruption and innovation that shape today’s realities of the world. These digital transformations are taking place at an exponential rate. The speed of innovations and breakthroughs is disrupting marketing. A better understanding of the changing environment can enable marketing professionals to recognize realities, embrace changes and create new opportunities. This course introduces the new technology trends and challenges that businesses today face. It focuses on using the innovations on digital platforms to design successful marketing strategy for businesses. It also explores emerging digital technologies that bring about new business models and reform business landscape.