Singapore University of Social Sciences

Marketing Applied Project

Marketing Applied Project (MKT499)

Synopsis

This course enables senior undergraduate students to conduct a research-based project on topics related to marketing and report their finding and recommendations. The course requires students to put together knowledge domains from various courses in the programme to provide useful information to make decisions. Students have to work closely with their supervisors to craft out a suitable project topic and carry out the project individually.

Level: 4
Credit Units: 10
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

  • -

Learning Outcome

  • Discuss research ideas in marketing.
  • Evaluate the relevance, value and sufficiency of the literature found.
  • Select an appropriate research topic that contributes to the discipline.
  • Formulate clear research questions and objectives.
  • Construct the research design.
  • Assemble the data from relevant sources and knowledge domains.
  • Analyse the data using appropriate techniques.
  • Assess the findings in the light of the research objectives and recommend areas for further work.
  • Relate the project topics to the industry and/or work environment.
  • Prepare the project proposal and final report.
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