Discuss research ideas in marketing.~Evaluate the relevance, value and sufficiency of the literature found.~Select an appropriate research topic that contributes to the discipline.~Formulate clear research questions and objectives.~Construct the research design.~Assemble the data from relevant sources and knowledge domains.~Analyse the data using appropriate techniques.~Assess the findings in the light of the research objectives and recommend areas for further work.~Relate the project topics to the industry and/or work environment.~Prepare the project proposal and final report.~