Singapore University of Social Sciences

Nowadays, influencers have a major impact on consumers’ decision making. As a marketer, you may need to know how to formulate an influencer strategy and work with the right influencer. Even further, you may embark an entrepreneurial journey of building your own social media account and become a key opinion leader (KOL) and potential millionaire yourself. MKT558 Influencer Marketing is designed to uncover the magic formula of surviving and succeeding in the “influencer ecosystem” during the 3-week course. Not only will the course cover in-depth theories on social influence to provoke the students’ academic thinking, but also it prepares the students with practical skills to solve real-world problems such as how to grow follower base and increase the engagement. The course follows a seminar-practical format that students are advised to bring their laptops to have a hands-on experience. By completing this course, the students will be equipped with vision to detect the right influencers on various social media platforms and entrepreneurial mindset to exert proper personal influence as a KOL.