Smartphone Filmmaking and Visual Storytelling

Singapore University of Social Sciences

Smartphone Filmmaking and Visual Storytelling (MKT560)

Synopsis

This class will teach students to make short smartphone films by using visual storytelling and persuasive communication to turn their ideas, personal stories and marketing concepts into compelling visual narratives with both fictional and factual elements. This class will combine learning across the concepts of marketing, psychology and filmmaking to help students shape their own story idea into a short film made entirely on their own mobile phone. Smartphones are the future of filmmaking because they allow any individual or small business to create their own visual content quickly, affordably and with high quality. Students can choose to create a practical advertising video promoting a product or service, or a more open and creative video promoting their personal brand or telling a story that is important to them.

Level: 5
Credit Units: 2.5
Presentation Pattern: EVERY JULY

Topics

Visual Communication and Storytelling theory in both fictional and non-fictional settings, including marketing and promotion and creative storytelling
Creating your own film idea and storyline that appeals to you and to a wider audience
Understanding the concept of creative visual thinking and its benefits in both the professional and personal
Smartphone filmmaking theory and practice
Post Production and Editing
Promoting your short films online and how to effectively use your films to engage with different market segments and audiences

Learning Outcome

Create visual stories that engage audiences about issues they care about.
Assemble the basic skills of narrative filmmaking including writing, production planning, filming, and editing, using their own smartphones.
Appraise how visual storytelling and persuasive communication can be applied effectively in the world of digital marketing, and how videos can be used to effectively engage audiences around products, services, personal branding and creative stories.
Elaborate the idea of smartphone filmmaking and editing techniques.
Demonstrate proficiency in visual storytelling and communication in both theory and practice.
Create good rapport in group work and coordinate emerging issues at the filming site.