Independent Study

Singapore University of Social Sciences

Independent Study (MKT588)

Synopsis

MKT588 Independent Study is a capstone course in which a student will work on a selected academic endeavour with the direct supervision from an academic supervisor. The purpose of this course is to promote interdisciplinarity and encourage creativity by stimulating students to think across boundaries. In this project, students need to integrate their thoughts, skills and knowledge from different disciplines, i.e., digital marketing and analytics (or design and innovation) within one academic endeavour. The academic endeavour could be in any approved form, such as a research project, a mini applied project or a short internship stint. Any academic endeavour chosen by the student must first be approved by the school and supervised by the academic supervisor. The assessment will consist of an OCAS component (50% of total course marks) as well as an OES component (50% of total course marks).

Level: 5
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

Problem Identification
Consolidate extent research to appraise the issue identified
Analyse the issue
Elaborate how analytics or design and innovation can be applied to solve a digital marketing
Recommend courses of actions
Conclusion

Learning Outcome

Apply appropriate knowledge and techniques learnt in the curriculum to the academic endeavour
Assess the efficacy of different alternatives
Synthesize thoughts, knowledge and skills from different disciplines to approach an issue
Set up a systematic framework to address the issue at hand
Construct various forms of communication materials such as written reports, presentations and etc
Demonstrate independent thinking and analytical judgement
Propose actionable strategies to solve a problem
Formulate creative and innovative digital marketing solutions that render competitive advantages
Apply specialized software or digital tools to execute the project
Prioritize key issues and have a good project management