Singapore University of Social Sciences

Synopsis

This course presents participants with knowledge and skills required in successfully raising funds from angel investors. Participants will gain a comprehensive understanding of the process of raising funds from angel investors, and skills and knowledge needed to successfully navigate the process. The course is conducted through a series of exercises and case studies, as well as receive feedback and guidance from seasoned angel investors and entrepreneurs.

The course is a collaborative effort with ACE.SG (Action Community for Entrepreneurship)

Startup SG Founder Grant

Participants who complete this workshop together with Creating Sustainable Impact: Building Purposeful Ventures (CET189) or Startup Accelerator: Building and Growing Your Business (CET188) will fulfil the Entrepreneurship Training eligibility criterion as main applicants for the Startup SG Founder Grant (SSGF Grant)

Find out more at https://www.suss.edu.sg/experience-at-suss/entrepreneurship/startup-sg-founder-suss or contact [email protected] for enquiries on the SSGF Grant.

 

Who Should Attend

The course is suitable for anyone who is interested to know more about the process and techniques of fundraising from angel investors, and the necessary skills to successfully secure fundings from them.

 

Topics

• Introduction to angel investors
• Understanding the goals of angel investors, and align with your business
• Introduction of key terminologies and concept related to investing: valuation, due diligence and terms sheets
• Prepare a compelling pitch, identify clear value proposition and target market plan
• Understanding financial projections and valuation
• How to identify and approach potential angel investors
• Understanding the process of raising funding from angel investors
• Developing strategies for effective communication with investors
• Understanding common legal and financial considerations for angel investing
• Understanding the roles of angel investors
• How to manage expectations of angel investors
• Introduction on raising future rounds of funding
• Hands on training
• Pitch presentation

Objective

Master the knowledge and skills to confidently approach and secure funding from angel investors for your business.

A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

• Understand the terminology and concepts related to angel investing, such as valuation, due diligence, and terms sheets.
• Understand key steps involved in raising funding angel investors and the common legal and financial considerations related to that.  
• Understand the key elements of a compelling pitch, including concepts of value proposition, how to identify target market and business plan.

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

• Identify and approach potential angels, and skills to effectively communicate with investors, including to address potential concerns and objectives.
• Create financial projects and understand how these can be used to establish a valuation for the company.
• Manage the expectations for angel investors and maintain a good working relationship.

Schedule

Time	Agenda
Day 1
09.00 - 11.00	Introduction to angel investors & Understanding the roles of angel investors
11.00 - 11.15	Break
11.15 – 12.15	Introduction of key terminologies and concept related to investing: valuation, due diligence and terms sheets
12.15 - 13.15	Lunch Break
13.15 - 15.15	Prepare a compelling pitch, identify clear value proposition and target market plan
15:15 - 15:30	Break
15:30 - 17:30	Understanding financial projections and valuation
Day 2
09.00 - 11.00	Understanding the goals of angel investors, and align with your business
11.00 - 11.15	Break
11.15 – 12.15	How to identify and approach potential angel investors
12.15 - 13.15	Lunch Break
13.15 - 14.15	Understanding the process of raising funding from angel investors
14.15 - 15.15	Developing strategies for effective communication with investors
15.15 - 15.30	Break
15.30 - 16.30	Developing strategies for effective communication with investors
16.30 - 17.30	Understanding common legal and financial considerations for angel investing
Day 3
09.00 - 11.00	How to manage expectations of angel investors
11.00 - 11.15	Break
11.15 – 12.15	Introduction on raising future rounds of funding (part 1)
12.15 - 13.15	Lunch
13.15 - 14.15	Introduction on raising future rounds of funding (part 2)
14.15 - 16.15	Pitch Preparation
16.15 - 16.30	Break
16.30 - 17.30	Pitch presentation

*SUSS reserves the right to change the course dates, topics and trainers.

Assessments

• Pitch Presentation

Requirements

• Participants with basic knowledge of English, statistics, and communication skills

 

About the Trainer

Jamie Ng

Jaime Ng is a marketer, entrepreneur and investor who has lived in Singapore, New York, California, Vancouver, Hong Kong, Beijing and Vietnam. She is a graduate from the National University of Singapore with a Bachelor of Science degree majoring in Economics with a minor in Mathematics.

As Chief Marketing Officer, she manages growth acceleration in business by integrating 360 digital marketing strategy with data across performance marketing, branding, and customer lifecycle to scale the business quickly. She is also part of the company of include TripAdvisor, MySpace, MediaCorp, element14 / Premier Farnell, PurpleClick, RedMart and NTUC Link. As CMO, she has held marketing and product management leadership roles and managed teams of 60+ to teams of 2 and helped 1 company to its eventual acquisition.

As Entrepreneur, she manages product, tech and engineering, marketing, customer development and strategy to grow the business. Up to the date, she has have launched 4 companies and sold 2.

As Investor, she invests across all stages and is a member of several angel syndicates. She is also a mentor early-stage startups as a way of paying forward.

Application Procedures

Please submit the following documents to [email protected]:

1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
   
2. Application form
   

Course Fee

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
² Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

• Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.

• Participants are required to complete all surveys and feedbacks related to the course.

• The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.

• Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: [email protected]