Dates: 13-14 Aug 2024, 21-22 Nov 2024
Level: Advance
Duration: 2 days
Venue: Singapore University of Social Sciences
Minimum number to run: 25 participants (To be updated by SUSS)
Students develop and launch a social media plan with a focus on branding, and analyze how social media impacts the branding efforts. Learn how to define social media communication strategies and manage Social Media Optimisation (SEO).
- Marketing directors and managers
- Brand directors and managers
- Social media / community managers
- PR / communications directors and managers
- Content marketing directors and managers
- Social media framework & strategies
- Social media management
- Social media monitoring & analytics
- Social media best practices
- Integrating social media, branding & SEO
* Topics may change per the Instructor’s discretion.
A. Knowledge and Understanding (Theory Component)
At the end of this course, participants should be able to:
- Identify the different uses of various social media platforms
- Discuss their rationale for selecting a certain social media channel
- Report on the effectiveness of their social media marketing efforts
B. Key Skills (Practical Component)
At the end of this course, participants should be able to:
- Develop a social media strategy
- Employ the lessons learn to build awareness and/or drive leads for their business
- Evaluate the success of their social media efforts
| Time | Agenda |
|---|
| Day 1 |
| 08:30 – 09:00 | Course Overview |
| 09:00 – 10:30 | Overview Of Social Media, Branding & SEO In 2019 |
| 10:30 – 10:45 | Break |
| 10:45 – 12:00 | Social Media Best Practices |
| 12:00 – 13:00 | Lunch |
| 13:00 – 15:30 | Social Media Case Studies & Real-Life Examples |
| 15:30 – 15:45 | Break |
| 15:45 – 17:00 | Exercises and activities |
| 17:00 – 17:30 | Assessment |
| Day 2 |
| 08:30 – 09:00 | Quiz |
| 09:00 – 10:30 | Questions & Learnings From Day 1 |
| 10:30 – 10:45 | Break |
| 10:45 – 12:00 | Combining Social + Branding + SEO |
| 12:00 – 13:00 | Lunch |
| 13:00 – 15:30 | In-class Assignment |
| 15:30 – 15:45 | Break |
| 15:45 – 17:00 | Student's Presentations |
| 17:00 – 17:30 | Assessment |
End of Course Assignment
- Attendees must have a basic understanding of social media, branding and SEO
- Attendees should ideally have working experience in social media, branding and SEO
- Attendees must bring along their own laptop to the class.
Joe Escobedo
Joe Escobedo is the author of “Asian Growth Stories“. He has presented to and/or trained over 7,000 executives from around the world, from countless Fortune 1000 brands, on building and managing their brands through digital. He has been a contributor for Forbes, Inc, HuffPost and other top-tier media. His articles have garnered over 1 million views. He was awarded the “Most Influential Global Marketing Leader” at the World Marketing Congress in 2017 and rated as the #1 speaker at the 2018 ASEAN CMO conference.
Jed Senthiil
Jed Senthil is a passionate and dynamic professional with diverse experiences in digital marketing and social media content creation. Jed has worked for various organizations in civil service, non-profit, social enterprise, private and start-up sectors, and has cultivated a deep understanding of the intricacies of the digital landscape. Holding degrees in Bachelor in Business, and Master of Media and Communication, Jed is a Communications PhD candidate. With an innate disposition for youth and community work, he has volunteered for over 20 years with various organizations.
Please submit the following documents to cet@suss.edu.sg:
Please submit the following documents to cet@suss.edu.sg:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
- Recent payslip or income statement (For WTS scheme only)
- Application form
1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.
- Participants are required to achieve at least 75% attendance and sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
- Participants are required to complete all surveys and feedbacks related to the course.
- The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
- Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.
For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email: CET@suss.edu.sg