Singapore University of Social Sciences

Synopsis

This course is designed to deepen the understanding of fundraising as a vital, continuous funding stream for non-profit organizations. It delves into an array of fundraising tools and methodologies to offer insights into their strategic application to enhance organizational funding. Participants will learn to navigate and implement these strategies effectively, aligning them with their organization's goals and needs to ensure sustained support and growth.

Who Should Attend

Middle managers and senior managers in non-profit organisations.

Topics

• Fundraising – key concepts and tenets
• Different tools and methologies of fundraising
• Fundraising strategy for a non-profit organisation

 

Objectives

1. To equip participants to understand how fundraising can be a source of funding source for their non-profit organisation.
2. To equip participants with the ability to use the tools and methodologies of fundraising for their non-profit organisation.

A. Knowledge and Understanding (Theory Component)

By the end of this course, participants should be able to:

• Remembering: List the key components of fundraising and philanthropy in organizational sustainability.
• Understanding: Explain the role of fundraising and philanthropy in organizational development.
• Applying: Use various fundraising tools and methodologies in exercises or simulations.
• Analyzing: Differentiate between the fundraising tools and methodologies to evaluate their effectiveness.
• Evaluating: Assess the alignment of current fundraising strategies with the organization’s motivations, needs, and goals.
• Creating: Develop a comprehensive fundraising strategy that innovatively aligns with and supports the organization’s objectives for sustainable development.

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

• Discuss how fundraising and philanthropy are crucial for organisational development and sustainability
• Compare different fundraising tools and methodologies
• Improve fundraising strategies to align with motivations, needs and strategies of the organization
• Construct strategies for effective fundraising outcomes

Schedule

Time	Agenda
Day 1
09:00 - 09:30	Course Overview & Introduction to Fundraising
09:30 - 10:30	What is fundraising and why it is important to NPO?
10:30 - 10:45	Break
10:45 - 12:00	Introduction to fundraising methods
12:00 - 13:00	Lunch
13:00 - 15:30	Application of fundraising in own organisation
15:30 - 15:45	Break
15:45 - 17:00	Culture of Philanthropy and Fundraising strategy
17:00 - 17:30	Discussion

Assessments

• Written Assessment
  

Requirements

• Participants should have a clear understanding of their organisation’s funding needs and issues.

About the Trainers

 

Khalijah Masud

Khalijah has been in the fundraising sector for the last 18 years. Her foray into fundraising was accidental, but she has not looked back since, enjoying the immense satisfaction she got from fundraising. Her social mission and passion are to encourage and inspire giving.

Khalijah holds a Bachelor of Science (BSc) from NUS, Graduate Diploma in Marketing Communications (GDMC) from the Marketing Institute of Singapore, Post Graduate Diploma in Education (PGDE) from the National Institute of Education (NIE), a Master of Business Administration (MBA) from NUS and a Master in Arts (Philanthropic Studies) from the University of Kent (Canterbury, England). She also holds the Certified Fundraising Executive (CFRE) credential, one of the few in Singapore. CFRE credential is the only accredited certificate for philanthropic fundraising professionals in the world.

Khalijah is the Director of the Advancement Office at the Singapore University of Social Sciences (SUSS). Prior to this, she was the Assistant Director (Corporate Development) at the National Neuroscience Institute (NNI), Deputy Director (Donor Relations) at the Community Foundation of Singapore (CFS), and a Senior Manager (Development) at NUS. In her 18 years, she has raised about $200 million. Earlier in her career, she was in the scuba-diving industry for ten years before taking a break to take her PGDE at NIE.

Khalijah volunteers with several charities in Singapore, lending her fundraising expertise to these charities. At SUSS, she wears another hat as an Associate Faculty teaching NPM505 Fundraising and Philanthropy, an elective module in the Graduate Diploma in Non-Profit Management (GDNPM). From 2015 to 2018, she taught the “Philanthropic Planning” module in the STEP Certificate for Financial Services to financial advisors.

Application Procedures

Please submit the following documents to cet@suss.edu.sg:

1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
   
2. Application form
   
   

Course Fee

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
² Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

• Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.

• Participants are required to complete all surveys and feedbacks related to the course.

• The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.

• Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: CET@suss.edu.sg