The SUSS Humanities Series of books aims broadly to examine trends in Cultural China. The notion of Cultural China transcends political or geographical boundaries. While its point of origin is China, Cultural China includes scholarship across different parts of the world where ethnic Chinese have resided. In this context, the issues that it covers range from the concerns of Chinese society in Southeast Asia; the grassroots movements in China, Hong Kong and Taiwan; Singaporean and Malaysian Chinese literature, to the transnational phenomenon of Chinese popular culture.《新跃中华人文丛书》是以“文化中华”为主轴的学术系列专著。“文化中华”中的“中华”不以政治实体或者地理位置来定义，而是以起源于中华大地、流播到五洋七洲的今日华夏文明为定位。《新跃中华人文丛书》涵盖的课题包括东南亚华社研究；中国、香港和台湾的基层运动；新马华文文学以及华语流行文化的跨国现象。
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