5 cu
Social marketing uses commercial marketing concepts and techniques to influence the behaviour of a specific target audience with the intent of achieving positive societal impact. The course incorporates a combination of in-class activities, discussions, and field observations, allowing students to learn how to apply appropriate social marketing concepts, tools and strategies to adequately address different social issues.
Offered by the Marketing programme in SUSS School of Business, MKT367 is packaged – in partnership with OSL – as a Community Engaged Course. Students can fulfil the CE experiential graduation requirement upon satisfactory completion of this course.