Associate Professor Brian Heng

School of Business

2013
Executive MBA, NUS Business School, National University of Singapore
2007
Advanced Diploma in Insurance, Chartered Insurance Institute, UK
2003
PhD in Sociology, University of Queensland Australia
1998
Master of International Business, Curtin University, Australia
1998
Master of Mass Communication, Griffith University, Australia
1997
Graduate Diploma in Marketing, Chartered Institute of Marketing, UK
1996
BSc in Computer & Information Science, National University of Singapore

2004 - Present
Adjunct Lecturer / Module Leader, MDIS Singapore / Tashkent Campus
2016 - 2018
Senior Business Development Manager, Frost & Sullivan
2014 - 2015
Deputy VP, Customer Value Management, Prudential Assurance Company
2012 - 2013
Director, Corporate Strategy & Market / Centre of Excellence, Mencast Holdings
2009 - 2012
VP, Communications / Strategy, Asia Capital Reinsurance
2008 - 2009
Deputy Director, EBIS & Marketing, Singapore Business Federation
2004 - 2007
Adjunct Senior Lecturer, Informatics & Communication, Central Queensland University, supervised three industrial doctorate students
2003 - 2008
Marketing & Communications Manager. Royal & Sun Alliance Insurance / RSA Insurance

Heng, B. (2018), Actor-institutional Approach in Investigating Consumer Behaviours, ANZMAC 2018 Proceedings, Adelaide: Australian & New Zealand Marketing Academy
Heng, B. (2005), Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism Response to Globalisation: Overseas Chinese Capitalism - Networks, Trust, Control & Familism, Conference Paper presented in Singapore Management University Edge Conference · Jul 11, 2005
Heng, B. (2003), Malaysia’s Packaged Food Industry (in) Global Packaged Food Industry 2003, Commissioned Research, Euromonitor International
Heng, B. (2002), Singapore Retail Sector (in) Global Retail Report 2002, Commissioned Research, Euromonitor International

2018 - Present
American Marketing Association
2003 - 2005
Executive Committee, Chartered Institute of Marketing (UK), Singapore Chapter

Educational Qualifications