Dr Jiang Zhiying

School of Business

Tel: +65 6248 9248

Email: amlhbmd6aGl5aW5nQHN1c3MuZWR1LnNn

2014
PhD, Marketing, National University of Singapore
2006
MSc, Econometrics, Erasmus University Rotterdam
2005
BSc, Business Administration, Erasmus University Rotterdam

Apr 2019 - Present
Head of Programme, Master of Digital Marketing,
School of Business, Singapore University of Social Science
Jan 2019 - Present
Senior Lecturer, School of Business, Singapore University of Social Science
Oct 2017 - Dec 2018
Lecturer, Marketing Programme, School of Business, Singapore University of Social Science
Jan 2014 - Jul 2017
Assistant Professor, Department of Business Economics, Erasmus School of Economics, Erasmus University Rotterdam

Jiang, Z., Liu, V., & Miriam, E., (2024). Examining the Usefulness of Customer Reviews for Mobile Applications: The Role of Developer Responsiveness. Journal of Database Management, Vol 35 (1) (ABDC rating A, Impact Factor: 2.6)
Jiang, Z., Thomas, S. A., & Chu, J., (2024). Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model. Review of Managerial Science, 1-27. (SCImago Indexed, Impact Factor: 6.4)
Guan, C., Mou, J., & Jiang, Z. (2020). Artificial intelligence innovation in education: A twenty-year data-driven historical analysis. International Journal of Innovation Studies, 4(4), 134-147.. (SCImago Indexed, Impact Factor: 4.2)
Jiang, Z., Liu, V., Erne, M., Cheng, C., & Lee, J. (2020). Do user reviews matter? Empirical evidence on user involvement in app performance. International Journal of Engineering Research and Development, 16(8), 23-88. (SJIF indexed, Impact Factor: 6.51)
Jiang, Z., Liu, V., & Erne, M. (2020). Examining the impact of user reviews on mobile applications development. SAIS 2020 Proceedings, (36).
Jiang, Z., Guan, C. and de Haaij, I.L. (2020), "Congruity and processing fluency: An analysis on the effectiveness of embedded online video advertising", Asia Pacific Journal of Marketing and Logistics, Vol. 32 No. 5, pp. 1070-1088. https://doi.org/10.1108/APJML-03-2019-0128(ABDC rating A, Impact Factor: 3.9)
Cebollada, J., Chu.Y, & Jiang, Z. (2019). Online category pricing at a multichannel grocery retailer. Journal of Interactive Marketing, 46, 52-69. (ABDC rating A, Impact Factor: 10)
Rajiv, S., Chu, J., & Jiang, Z. (2015). Publication, citation, career development, and recent trends: Empirical evidence for quantitative marketing researchers. Customer Needs and Solutions, 1(2), 71-90. (ABDC rating B, Impact Factor: 0.6)

Google Scholar: https://scholar.google.com/citations?user=MW2RLAIAAAAJ&hl=en&oi=ao

Book Chapter

Guan, C., Ding, D., Gupta, P., Hung, Y., & Jiang, Z. (2023). A Systematic Review of Research on ChatGPT: The User Perspective. In N. Mateus-Coelho & M. Cruz-Cunha (Eds.), Exploring Cyber Criminals and Data Privacy Measures (pp. 124-150). IGI Global. https://doi.org/10.4018/978-1-6684-8422-7.ch007
Guan, C., Jiang, Z., & Ding, D. (2020, January). The emerging business models. In World Scientific Future Economy Series (Vol. 2). World Scientific.

Working Papers

Jiang Zhiying, Lau Kong Cheen, 2021 “Consumer Profiling of Singapore Market”
Jiang Zhiying, Vanessa Liu. 2020 “The Voices of Local Retailers - A Survey Study of Annual Singapore Retail Insights”
Jiang Zhiying, Navid Asgari and Junhong Chu. 2016. “Unpacking Absorptive Capacity under the Context of Knowledge Alliances: A Dynamic Co-evolution Model,” (finalizing for submitting to Management Science)
Jiang Zhiying and Trichy Krishnan. 2016. “Channel Delegation and Market Asymmetry,” preliminary results with first draft

2023 October
Consultation with Life Community Service Society
Project Details: Plan and Implement Search Engine Marketing Campaigns for four Life Student Care centres.
2022 April
Consultation with Terumo, Singapore
Project Details: Corporate training on Implementing Digital Marketing in a B2B sector.
2020 July
Consultation with HDB, Singapore (Pro Bono)
Project details: Using customer journey mapping to optimize information acquisition on HDB digital portal.
2016 October
Consultation with Philips Consumer Lifestyle, Amsterdam
Project details: Using review and rating data on Amazon to help product mangers improve their product design.
2015 September
Consultation with IMS Health, Rotterdam
Project details: In depth and longitudinal analyses with patient adherence in using medicine.
2014 June
Consultation with IMS Health, Rotterdam
Project details: segmentation based on doctor’s usage pattern to produce targeted schemes of detailing service for new medicine.

Marketing and Customer Analytics
Marketing Research
Consumer Learning
Mobile Economics
Sharing Economy

Marketing Analytics
Business Statistics
Multivariate Data Analysis
Digital Marketing

CFAR SUSS 2020-2021
Title: Singapore Consumer Profiling and Insights
Amount: $18,264
CFAR SUSS 2019-2020
Title: The Voices of Local Retailers - A Survey Study of Annual Singapore Retail Insights
Amount:$15,000
Marier Cuier Individual Fellowship Europe Union 2015-2018
Title: Marketing Expenditure Budgeting: from the Upper Echelon to the Lower Echelon Amount: €177,598.80
AMA Doctoral Consortium Fellow, Texas

04/2023 – CNA Commentary: TikTok grilling in US Congress shows tech-literate leaders are a must.
10/2019 - Live interview at ‘Hello Singapore’ programme by Channel 8

08/2023 – SkillsFuture Festival @ IHL
01/2021 - SUSS Alumni Office & Louken Group @ZOOM
09/2020 - SUSS Alumni Office @ ZOOM
07/2019 - HeadHunt Brownbag Master Class @ Tanjong Pargar Series
08/2019 - 2019 SkillsFuture Fair @Suntec City
08/2019 - 2019 Singapore Chamber of Chinese Commerce and Industry @ Suntec City
09/2019 - HeadHunt Brownbag Master Class @ Science Series
09/2019 - 2019 Ren SME Workshop @ SUSS

11/2020 IFIP WG 8.6 Working Conference, ZOOM
11/2018 - 2018 KSMS International Marketing Conference, Seoul, South Korea
07/2016 - The 13th Marketing Dynamics Conference, Hamburg University, Germany
06/2016 - INFORMS Marketing Science Conference, Shanghai, China
06/2016 - The Greater-China Conference on Mobile Big Data Marketing, Hong Kong, China
06/2014 - “Unpacking Absorptive Capacity under the Context of Knowledge Alliances: A Dynamic
Co-evolution Model,” INFORMS Marketing Science Conference, Atlanta
05/2014 - AMA - ECMI - EMAC Marketing & Innovation Symposium, Rotterdam, the Netherlands
06/2012 - “Consumer Brand Choice and Experiential Quality Learning: A Dual-process Model of Memory-based Judgment”, INFORMS Marketing Science Conference, Boston
10/2016 - Brown Bag Seminar, School of Business, SIM University, Singapore
10/2014 - Seminar, School of Management, Xian Jiaotong University, China
10/2014 - Seminar, School of Business, Nanjing University, China
11/2012 - Seminar, School of Management, Sun Yat-Sen University, China
11/2012 - Seminar, School of Management, Fudan University, China
11/2012 - Seminar, College of Business, Shanghai University of Finance and Economics, China
11/2012 - Seminar, School of Management, Xiamen University, China
11/2012 - Seminar, Department of Business Administration, Ankara University, Turkey
11/2012 - Seminar, Graduate School of Business, KOC University, Turkey
10/2012 - Seminar, UTS Business School, University of Sydney Technology, Australia
10/2012 - Seminar, School of Business, University of Amsterdam, The Netherlands

Dr Jiang Zhiying

Head, Master of Digital Marketing, Graduate Certificate & Diploma in Digital Marketing Programmes

Educational Qualifications

Academic and Professional Experience