Marcus Lee

Associate Professor Marcus Lee

Vice Dean

School of Business

Tel: +65 6240 8861

Educational Qualifications

  • 2003
    Ph.D. in Marketing, Joseph L. Rotman School of Management, University of Toronto, Toronto, Ontario, Canada
    Dissertation: A Bayesian neural network model of consumer choice
  • 1995
    B.A.Sc. in Computer Engineering, Faculty of Applied Science and Engineering, University of Toronto, Toronto, Ontario, Canada

Academic and Professional Experience

  • 2022 - Present
    Vice Dean, School of Business, Singapore University of Social Sciences
  • 2022 - Present
    Associate Professor, Marketing, Singapore University of Social Sciences
  • 2020 - 2022
    Head, Marketing Programme, Singapore University of Social Sciences
  • 2019 - 2020
    Senior Lecturer, Business Analytics, Singapore University of Social Sciences
  • 2016 - 2019
    Director, Customer Engagement and Strategy, Land Transport Authority of Singapore
  • 2016
    Director, Community and Customer Strategies, Land Transport Authority of Singapore
  • 2007 - 2016
    Academic Director, Institute of Service Excellence, Singapore Management University
  • 2007 - 2016
    Assistant Professor of Marketing Practice, Singapore Management University
  • 2000 - 2007
    Assistant Professor of Marketing, Singapore Management University
  • Wong, A., & Lee, M. T. H. (2022). Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. Journal of Retailing and Consumer Services, Vol 65, March 2022, 102866.
  • Wong, A., & Lee, M. T. H. (2021). Is sharing really caring? Examining the effects of voluntary social initiatives in peer-initiated online brand communities. 2021 Frontiers in Service Conference, Temple University, Philadelphia, Pennsylvania, USA.
  • Lee, M. T. H., & Chen, Y. (2021). The Impact of Pent-up Complaints on Customer Loyalty. The 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference, Sorbonne-Virtual, Paris, France.
  • Lee, M. T. H. (2019). Reinvention is a Team Effort. Challenge Magazine, 2019(5), 32–33.
  • Lee, M. T. H., & Seah, S. K. (2015). A New Service Vision for Singapore. Institute of Service Excellence at Singapore Management University.
  • Lee, M. T. H., Lim, C., Xu, B., & Zhang, Y. (2013). The Impact of Survey Mode on Customer Satisfaction Surveys. Frontiers in Service Conference, Taipei, Taiwan.
  • Lim, C., Lee, M. T. H., & Xu, B. (2013). Measuring the Liability Side of Service Businesses. Frontiers in Service Conference, Taipei, Taiwan.
  • 2018
    Leadership and Organisational Development Programme, Public Service Division
    Prime Minister’s Office, Government of Singapore
  • 2017
    Governance and Leadership Programme, Civil Service College, Prime Minister’s Office, Government of Singapore
  • 2016
    Stanford Design Thinking Bootcamp in Hong Kong, Hasso Plattner Institute of Design Stanford University
  • 2016
    Advanced Leadership Programme, Land Transport Authority of Singapore, Ministry of Transport, Government of Singapore
  • 2012
    Services Leadership Institute, Center for Services Leadership, W. P. Carey School of Business, Arizona State University
  • 2019 - Present
    Member, MOE Autonomous Universities Digital Readiness Workgroup, Ministry of Education, Government of Singapore
  • 2015 - 2021
    Co-opted Member, SingHealth Service Excellence Committee, Singapore Health Services
  • 2017 - 2019
    Member, MCCY SG Cares Workstream on Culture Building, Ministry of Culture, Community, and Youth, Government of Singapore
  • 2013 - 2017
    Member, CSC Service Management Advisory Panel, Civil Service College, Prime Minister’s Office, Government of Singapore
  • 2015 - 2016
    Member, Management Systems Standards Committee (MSSC), Singapore Standards Council
  • 2014 - 2016
    Member, Innovation & Capability Voucher (ICV) Evaluation Panel, SPRING Singapore, Ministry of Trade and Industry, Government of Singapore
  • 2013 - 2015
    Member, Service Excellence Skills and Training Council, Singapore Workforce Development Agency, Ministry of Manpower, Government of Singapore
  • 2011 - 2015
    Member, Singapore Service Excellence Medallion Management Committee, GEMS Up, Government of Singapore
  • 2014
    Chief Resource Person, Service Excellence for SMEs, Asian Productivity Organisation
  • 2013
    Fellow, ServSIG Doctoral Consortium, American Marketing Association
  • 2008 - 2016
    Public Service Division, Prime Minister’s Office, Government of Singapore
  • 2010 - 2015
    United Overseas Bank, Singapore
  • 2011 - 2012
    Singapore Workforce Development Agency, Ministry of Manpower, Government of Singapore
  • 2011 - 2012
    United Overseas Bank, Malaysia
  • 2009 - 2012
    Singapore Post Limited
  • 2010
    Sentosa Development Corporation, Ministry of Trade and Industry, Government of Singapore
  • 2009 - 2010
    SPRING Singapore, Ministry of Trade and Industry, Government of Singapore
  • 2008
    Ministry of Manpower, Government of Singapore
  • Predictive Analytics; Data-intensive Analytics; Data Visualisation; Customer Satisfaction Measurement; Service Experience Design.
  • 2020
    Minister’s Innovation Award – Distinguished Award, Ministry of Transport, Government of Singapore
  • 2011
    Commendation Medal, National Day Award
  • 2009 - 2010
    Dean’s Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University
  • 2001
    Lee Foundation Grant, Singapore Management University
  • 1998
    William Osborn Twaits Fellowship, University of Toronto
  • 1995 - 1999
    University of Toronto Open Fellowship, University of Toronto
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