Vanessa Liu

Associate Professor Vanessa Liu

Associate Professor, Marketing Programme

School of Business

Tel: +65 6240 8831

Educational Qualifications

  • Ph.D. Information Systems (City University of Hong Kong)
  • MPhil Information Systems (City University of Hong Kong)
  • BA (1st Hon) Accountancy (City University of Hong Kong)

Academic and Professional Experience

  • Associate Professor and Program Leader (Retail Management and Public Relations Management), Faculty of Management and Hospitality, Technological and Higher Education Institute of Hong Kong, Hong Kong SAR, China
  • Program Leader (Retail and Service Management), School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong SAR, China
  • Assistant Professor and Program Leader (International Business), School of Management and School of Computer Information Systems, New Jersey Institute of Technology, the United States
  • Assistant Professor, Faculty of Engineering, The Hong Kong Polytechnic University, Hong Kong SAR, China
  • Jiang, Z., Liu, V., Erne, M. “Examining the Usefulness of Customer Reviews for Mobile Applications: the Role of Developer Responsiveness” Journal of Database Management, 2024 (ABDC: A)
  • Lee, J.L.M., Liu, V. and Cheng, C. "Effect of green advertising attitude on collectivist consumer behavior: an integrative approach", Asia Pacific Journal of Marketing and Logistics, 2023, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-05-2022-0437 (SJR: Q1)
  • Lee, J., Cheng, C. and Liu, V. “Core Chinese cultural values: Perceived justice and post-recovery satisfaction in higher education services” Service Business, April 2022, (Impact Factor: 4.86), available at DOI 10.1007/s11628-022-00490-z) (SJR: Q1)
  • Khalifa, M., Liu, V. and Lee, M. K. O. “Knowledge Management Effectiveness - The Role of Information Technology,”Information Resources Management Journal (22: 3), July-September 2009, pp.73-89 (SJR: Q1).
  • Khalifa, M. and Liu, V. “Online consumer retention: contingent effects of online shopping habit and online shopping experience,” European Journal of Information Systems (16:6), 2007, pp. 1-14 (ABDC: A*).
  • Khalifa, M. and Liu, V. “Knowledge Acquisition Through Computer-mediated Discussions,” OMEGA (36:2), April 2008, pp. 252-266 (ABDC: A).
  • Khalifa, M. and Liu, V. “Semantic Network Discussion Representation: Applicability and Some Potential Benefits” IEEE Professional Communication (49:1), March 2006, pp. 69-81 (SJR: Q1).
  • Khalifa, M. and Liu, V. “Determinants of Satisfaction with Internet-based Services at Different Adoption Stages,” Journal of Association of Information Systems (4), October 2003, pp. 206-232 (ABDC: A*).
  • Khalifa, M. and Liu, V. “Satisfaction with internet-based services: the role of expectations and desires,” International Journal of Electronic Commerce, Winter 2002/2003, pp. 331-351 (ABDC: A).
  • Khalifa, M., Limayem, M. and Liu, V. “Online Consumer Stickiness: A Longitudinal Study,” Journal of Global Information Management (10:3), 2002, pp. 1-14 (ABDC: A).
  • Khalifa, M. and Liu, V. “The State of Research on Satisfaction” Journal of Information Technology Theory and Application (5:4), 2004, pp.37-49 (ABDC: A).

Selected Conference Papers/ Presentations

  • Liu, V. and Cheng, C.W.O. “Exploratory Study on Factors Affecting Believability of Video-Based Misinformation” INFORMS Annual Meeting, 20-23 October, 2024, in Seattle, USA - Accepted in June 2024.
  • Patel, A.S., Matthews, M., Antoine, G. E., Liu, V., and Beaver, G. R. “Are You Really Going to Eat That?” Toward an Understanding of Workplace Food Shaming” 84th Annual Meeting of the Academy of Management, 9 August - 13 August 2024, in Chicago, Illinois, USA - Accepted on March 28 2024 (ABDC: A*)
  • Jiang, Z., Liu, V. and Erne, M. "Adoption or Co-creation? Redefining the Role of Customers in Mobile App Development” Recent Advances in Retailing and Consumer Science Conference(RARCS) (an annual conference affiliated with the Journal of Retailing and Consumer Services - JRCS 2023 (ABDC, A, IF:7.13)).
  • Lee, J., Cheng, C. and Liu, V “Recovery Justice and Satisfaction in Higher Education: The Moderating Effects of Doctrine of Mean” Global Conference on Advances in Business and Social Sciences (ONLINE) on December 5-6, 2020.
  • Jones, S., Liu, V., Fan, F. "Evaluating Communication Effectiveness of YouTube Advertisements" , IAMCR Conference online 2020, July 12-16, 2020, Finland, Tampere University.
  • Erne, M., Jiang, Z. and Liu, V. " Do User Reviews Matter? Empirical Evidence on the Role of User Involvement in Apps Performance " in Proceedings of the 33rd Bled eConference - Enabling Technology for a Sustainable Society. Bled, Slovenia, Jun 28 - Jul 1, 2020.
  • Erne, M., Jiang, Z. and Liu, V. "Examining the Impact of User Reviews on Mobile Applications Development", 23rd Annual Southern Association for Information Systems Conference, 2020, p. 20.
  • Erne, M., Jiang, Z. and Liu, V."Investigating the effect of user reviews on mobile apps: The role of customer led innovation," IFIP WG8.6 Working Conference, December 17-19, India, 2020.
  • Liu, V. and Yong, P “Emerging needs of Chinese millennial tourists: Revisiting the Asian model of Maslow’s Hierarchy of Needs,” International Conference on Management and Information Technology (ICMIT), December 5-6, Sydney, Australia, 2019.
  • Cheng, C., Yuen, S. and Liu, V.“The impact of the adoption of classroom response systems on university students’ subject learning experience,” The 8th International Conference on Business, Management Governance (ICBMG 2019), November 18-20, Perth, Australia, 2019.
  • Liu, V., Cheng, C., Lee, J. and So, J. “Enhancing generic competency development through study abroad programmes,” The International Academic Forum Conference for Higher Education Research (IAFOR - CHER- Hong Kong 2019), November 8-10, 2019, Hong Kong.
  • Liu, V. and Lee, J. “A Contingency Theory Explaining Channel Blending Decisions In The Context Of Online Shopping,” (Awarded with the Best Paper Award) American Applied Business Research Conference, Jacksonville, Florida, USA , 6 - 7 November 2017.
  • Yong, P. and Liu, V. “Effective Curriculum Design for Study Abroad to Enhance Leadership Development,” presented at Asia Pacific Association for International Education (APAIE) Conference and Exhibition 2017, Kaohsiung, Taiwan, March 20-23, 2017.
  • Liu, V. and Yong, P. “Effect of International Education on Leadership Development: A case study,” presented at International Conference on Language, Education and Innovation, Singapore, Singapore, Oct 29-30, 2016.
  • Yong, P. and Liu, V. “Impact of Management on Leadership and Development of Leadership Capabilities,” presented at European Conference on Management, Leadership and Governance, Lisbon, Portugal, 11-13 November 2015.
  • Lee, J. and Liu, V. “The Influence of Oriental Culture on Justice Perceptions in the Service Recovery of Higher Education,” in Proceedings of Annual Conference of the Comparative Education Society of Hong Kong, Hong Kong, November 26, 2016.
  • Lee, J. and Liu, V. “The Effect of Distributive and Interactional Justice on Post-recovery Satisfaction in Higher Education: The Moderating Effects of Cultural Variables,” in Proceedings of 2016 Annual Conference of the Comparative Education Society of Hong Kong, Hong Kong, April 15-16, 2016.
  • Jiang, Z., Liu, V., Erne, M. “Examining the Usefulness of Customer Reviews for Mobile Applications: the Role of Developer Responsiveness” Journal of Database Management, 2024 (ABDC: A)
  • Certified Management Accountant
  • Academic Advisor, A.S. Watson Group, Hong Kong
  • Assessor, Retail Training Board, The Hong Kong Qualification Framework Secretariat, Hong Kong
  • Online Consumer Behaviour
  • Social Sustainability
  • Principal Investigator -Funded by NParks on “Social Research Study on Management of Cats” 2021 June - 2023 December.
  • Principal Investigator - Co-funded by the Ministry of Sustainability and the Environment (MSE) and MOE Start Up Fund (PI: Victor Seah) on “Applying Behavioural Interventions for Key Employee Green Behaviours Among Government Employees”, 2024-2025.
  • Co-Principal Investigator, “Breaking the Vicious Cycle: Enhancing Social Mobility through Improving Equality in Access to Sports Resources” The National University of Singapore (NUS) LKU School of Public Policy, Social Mobility Foundation Grant, 2023 June - 2024 December.
  • Principal Investigator - Funded by MOE Start Up Fund on “Video-based Misinformation”, 2022-2024.
  • Principal Investigator - Funded by SUSS Internal Grant (RF19SBZ02 ) on Singapore Retailers Association’s study, 2019-2020.
  • Co-Principal Investigator – Funded by MOE AcRF Tier 1 on “Development of a Framework for Assessment of Organisational Social Impact”, 2024-2026.
  • Co-Principal Investigator - Funded by MOE Start Up Fund on “AI and Mental Health”, 2024-2025.
  • Co-Principal Investigator - Funded by MOE Start Up Fund on “Caregiver Services”, 2024-2025.
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