Victor Seah

Dr Victor Seah

Director

Behavioural Insights Centre of Excellence

Tel: +65 6240 8873

Email: dmljdG9yc2VhaHl6QHN1c3MuZWR1LnNn

Educational Qualifications

2016
Web Development Immersive, General Assembly, Singapore

2015
Advanced Certificate in Training and Assessment, Institute for Adult Learning, Singapore

2013
PhD (Organisation and Management), University of New South Wales, Australia

2009
Bachelor of Arts (Honours) Psychology, University of Sydney, Australia

Academic and Professional Experience

2023 - Present
Director, Behavioural Insights Centre of Excellence (BICE), Singapore University of Social Sciences, Singapore

2022 - 2023
Deputy Director, Centre of Excellence for Behavioural Insights at Work (BI@Work), Singapore University of Social Sciences, Singapore

2020 - 2022
Deputy Head, Psychology Programme, Singapore University of Social Sciences, Singapore

2019 - 2020
Senior Lecturer, Psychology Programme, Singapore University of Social Sciences, Singapore

2016 - 2019
Associate Faculty, Psychology Programme, Singapore University of Social Sciences, Singapore

2014 - 2023
Business Owner, F&B industry

2013 - 2016
Lecturer, Psychology Programme, Ngee Ann Polytechnic

2010 - 2012
Tutor and Guest Lecturer, Australian School of Business, University of New South Wales, Australia

Tan, Y.W., Turiahdassu, S., Seah, Y. Z., Lopez, M.C.R., & Zhao, Q. (2024, November). Examining Attitudes and Perceptions Towards Warehouse Safety Behaviour. Paper accepted at The 14th International Conference on Logistics & Transport 2024.

Seah, Y. Z. & Cropley, D. H. (2024). Social priming and creativity: The impact of negative social labels. Manuscript in preparation.

Seah, Y. Z. & Cropley, D. H. (2023). A New Old Way to Foster Creativity: Nudge how we conceptualise and recognise it. In Reisman, F. (Ed.), Unpacking Creativity: Culture, Innovation, and Motivation in Global Contexts (pp. 322-326). London: KIE Publications. Available online: https://kiecon.org/creativity-books/

Koh, W. C. & Seah, Y. Z. (2023). Unintended consumption: The effects of four e-commerce dark patterns. Cleaner and Responsible Consumption, 11, 100145. https://doi.org/10.1016/j.clrc.2023.100145

Seah, Y. Z., Tan, E., Lin, Y., Wong, A., Ho, Y. Y., Lim, W. Y., Lim., Y. H., & Chan, K. M. (2023, February 3-5). Nudging for improved academic performance and motivation [Paper presentation]. 6th IEEE Eurasian Conference on Educational Innovation 2023, Singapore.

Seah, Y. Z., & Tan, E. M. Y. (2023). Nudging for Improved Academic Performance and Motivation in Higher Learning Institutions. EPRA International Journal of Multidisciplinary Research, 9(5), 74-77.

Seah, Y. Z. & Ha, H. (2022). Behavioural insights, organisational resilience, and disaster preparedness. In A. Singh (Ed.), International Handbook of Disaster Research. Springer.

Seah, Y. Z. (2021) COVID-19 and its effects on attitudes toward opportunity-motivated entrepreneurship: Before and after lockdown. Sustainability, 13(16), 8689.

Birney, D. P., Beckmann, J. F., & Seah, Y. Z. (2016). More than the eye of the beholder: The interplay of person, task, and situation factors in evaluative judgements of creativity. Learning and Individual Differences, 51, 400-408.

Birney, D. P., Bowman, D. B., Beckmann, J. F., & Seah, Y. Z. (2012). Assessment of processing capacity: Reasoning in Latin Square tasks in a population of managers. European Journal of Psychological Assessment, 28, 216-226.

Seah, Y. Z. (2013). 'But what is it good for' - An investigation into the process of evaluating potentially creative and innovative products. Unpublished PhD Dissertation, Australian School of Business, University of New South Wales.

Seah, Y. Z., Birney, D. P., & Beckmann, J. F. (2010). From Creativity to Innovation: Maximising creative ideas by improving the evaluation process. Paper presented at the 9th Australian Conference on Personality & Individual Differences, University of Wollongong, Sydney, Australia.

2024
Skilled Volunteer, Singapore Cancer Society
Panellist, DBS Foundation Impact Beyond Summit: The Future of Ageing in Asia
Speaker, National Environment Agency’s Open Reporting Campaign
Panellist, MOE-Social Science Research Council Social Science and Humanities Ideas Festival
Judge, WSH Innovation Awards 2024 for Logistics and Transport Sector
Panellist, Charity Governance Conference
Presenter and Panellist, The Higher Education and Research Working Group (HER WG) 2024 Forum on Prioritising Physical and Mental Health of Employees
Moderator, Alan HJ Chan Conference on “Policies and Systems: Well-being in Context”
Trainer, Masterclass on Building Organizational Resilience for the 2024 SUSS-UOB-SMF Global Leadership Symposium

2023
Advisory Board Member, Lutheran Community Care Services
Panellist, SUSS – UOB – SMF Global Leadership Symposium
Moderator and Facilitator, SUSS’s Pixels and Possibilities – A Global Symposium on Nurturing Safety, Resilience, and a Future in Esports
Presenter, Singapore Logistics Association x WSH Council Dialogue on Code of Practice on Chief Executives’ and Board of Directors’ WSH Duties
Judge, WSH Innovation Awards 2023 for Logistics and Transport Sector
Panellist and Speaker, WSH Forum for Logistics and Transport Industry 2023
Panellist, WSHC’s Vision Zero Pledging Event for the Hospitality and Entertainment industries
Speaker, SBS Transit’s annual Safety Health Awareness Program and Education (SHAPE)

2022
Reviewer, Administrative Sciences
Reviewer, Sustainabiilty
Reviewer, Psychology of Aesthetics, Creativity, and the Arts

2021
Panellist and Speaker, National Library Board Read!Fest: Redefining Work Culture

2019
Member, Australian Psychological Society
International Affiliate, American Psychological Association

2024 – Present
Behavioural Insights Consulting for a MND Statutory Board
Trainer for CET279 Workplace Behaviour Change course
Ramboll Behavioural Change Proof-of-Concept

2023 – Present
Trainer for CET278 Behavioural Insights for Health & Safety Leaders course
Thye Hua Kwan Homes for Disabled Services
Co-Lead for Partnerships, SUSS Sustainability Committee

2022 – Present
SUSS Strategic Thrust Project: Analytics Informed Nudging

2024
Workplace Safety and Health Workshops for ST Engineering’s Defence and Public Security
Singapore Federation of Chinese Clan Associations’ Survey of Member Associations
Singapore National Employers Federation Survey of Employers on the Tripartite Guidelines on Flexible Work Arrangement Requests

2021
SUSS Advancement Office Data and Nudging Strategy

2020 - 2021
Lunas Analytics.ai

2009 - 2012
Corporate Trainer and Executive Coach, Accelerated Learning Laboratory, Australia
2024
2023
2022
2021
2020
  • Live Radio Guest | CNA938 | COVID-19 and littering: Why does it seem so difficult for Singaporeans to kick this habit of littering? | 18 Aug 2020
  • Live Radio Guest | CNA938 | Lockdown and personality change | 4 Aug 2020
  • Behavioural Insights and Nudges
  • Workplace Behaviour Change
  • Workplace Safety and Health
  • Creativity and Innovation
  • 2024 (PI): “Applying Behavioural Interventions for Key Employee Green Behaviours Among Government Employees”. $35,716 (Co-funded by MSE & MOE Start-Up Research Funding)
  • 2024 (PI): “UOB International Leadership Project – Coaching and Mentoring Research”, $73,000 (UOB commissioned research)
  • 2024 (Co-PI): “Senior Volunteerism Among Active Ageing Centre Users: Motivations and Barriers”, $54,120 (MOE Start-Up Research Funding)
  • 2024 (Co-PI): “Development and Validation of a Platform Worker Occupational Well-being Indicator Tool”, $114,069 (MOE Start-Up Research Funding)
  • 2024 (Co-PI): “Assessing Bus Captains’ Key Physical and Ergonomic Factors and Outcomes”, $37,007 (MOE Start-Up Research Funding)
  • 2023 (PI): "Applying Behavioural Insights to Augment Safety of Lashing Operations”, $46,322 (MNC Port Operator commissioned research)
  • 2022 (PI): "Social Label Nudges for Prosociality and Well-Being“, $28,836 (MOE Start-Up Research Funding)
  • 2022 (Collaborator): “Integration of novel causal mediation analysis for distributional data and survey studies in behavioural science”, $100,049 (MOE Start-Up Research Funding)
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