Yue Wang

Associate Professor Wang Yue

Head, Doctor of Business Administration Programme

School of Business

Tel: +65 6248 0354

Educational Qualifications

  • 2016
    PhD (Marketing), National University of Singapore
  • 2014
    PhD visiting (Marketing), Rotman School of Management, University of Toronto
  • 2010
    Master (Economics), National University of Singapore
  • 2008
    Bachelor (Economics), Huazhong University of Science and Technology

Academic and Professional Experience

  • 2018 - Present
    Head of Programme, Doctor of Business Administration
    School of Business, Singapore University of Social Sciences
  • 2016 - 2018
    Head of Programme, Visual Communication with Business
    School of Business, Singapore University of Social Sciences
  • Wang, Y., Yun J., Shi, J., Ow, T. & Yang Y. (2024). The Impact of Technological Innovations on Consumer Behavior in E-Commerce: A Systematic Review. Journal of Organizational and End User Computing. (Forthcoming) [ABDC: B]
  • Wang, Y., Ge, C., Chu, Y., & Su, N. (2024). Haidilao: Internationalization Strategy for Cuisine and Culture. Ivey Publishing. (Forthcoming)
  • Shi, J., Zheng, J, Wang, Y. & Lee, D. (2024). The Evolution and Future of Cryptocurrency-Based Fundraising Mechanisms. Journal of British Blockchain Association. https://doi.org/10.31585/jbba-7-2-(3).
  • Tan, H., Sun, X., & Wang, Y. (2024). Trust Building Across and Within Cultures: A Study of Guinea, West Africa and China. International Journal of Cross-Cultural Management. https://doi.org/10.1177/147059582412859 [Cultural Studies (Q1), Arts and Humanities (Q1)]
  • Yu, E., Wang, Y., Shi, J., Wang, X. (2024). Blockchain-based AI Agent and Autonomous World Infrastructure. In 2024 IEEE Conference on Artificial Intelligence (CAI).
  • Ding, Q., Ding, D., Wang, Y., Guan, C., & Ding, B. (2023). Unraveling the Landscape of Large Language Models: A Systematic Review and Future Perspectives. Journal of Electronic Business & Digital Economics. DOI: 10.1108/JEBDE-08-2023-0015.
  • Liu, K., Yu, M., Jin, Y., Wang, Y., Yan, J., & Liu, X. (2023). Tokenomic Model of Friend.Tech Social Platform: A Data-driven Analysis. Conference proceeding from Blockchain Data Analytics Workshop, IEEE International Conference on Data Mining 2023.
  • Wang Y. (2022). AI Reactance When People Are Under Evaluation. Conference proceeding from Colloquium on European Research in Retailing 2022. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4574594
  • Wang Y., Guan C., Hung Y., & Wei J. (2017). Should Independent Film Studios Use Super Stars? Conference proceeding from Australian and New Zealand Marketing Academy.
  • Hung Y., Guan C., Wang Y., Wei J., & Ding D. (2017). Winning Box Office with Right Movie Synopsis - A Text Analysis Perspective. Conference proceeding from Australian and New Zealand Marketing Academy. [Best Paper in the track]..

Book Chapter

  • Wang, Y. and Yu, E. (2024). Financial Innovation through AI and Blockchain: Opportunities and Challenges, Handbook of Blockchain, Digital Finance, and Inclusion, Volume 3. Elsevier. (Forthcoming)
  • Shi, J. and Wang, Y. (2024). Opportunities and Challenges of Fintech in Southeast Asia. Fintech and the Emerging Ecosystems around Centralised and Decentralised Financial Technologies. Springer Nature. (Forthcoming)
  • Guan, C., Jiang, Z., Ding, D. and Wang, Y. (2020). The Emerging Business Models, Chapter 8, World Scientific. https://www.worldscientific.com/worldscibooks/10.1142/11372#t=aboutBook.
  • Adoption and influence of emerging technologies
  • AI in business and research
  • Consumer and organizational behaviour
  • Emerging markets
  • 2024 - 2025: PI, "The Effect of AI Therapy on Mental Health Outcomes." MOE Start-Up Research Funding ($20,000 SG dollar)
  • 2024: Co-PI, "Empowering Adult Learning with Generative AI: Strategies for Enhancing Skills Development and Employment Outcomes in Singapore’s Digital Economy." Submitted to WDARF Grant (Proposed $1,094,600 SG dollar)
  • 2018 - 2022: PI, "AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine." Center for Applied Research, SUSS ($24,280 SG dollar)
  • 2020: Collaborator, "The Current Status, Changes, and Response Strategies of China-ASEAN Civil Cooperation during the COVID-19 Pandemic and Post-Pandemic Period." Hua Zhi Global Governance Research Institute of Nanjing University ($20,000 SG dollar)
  • “To Do or Not? NFT Platform’s Anti-Counterfeits Strategy” (with Xu Xiaoyan) submitted to Technovation [ABDC: A]. Available at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4994819.
  • “Adoption of Big Data Analytics by Small and Medium Enterprises and the impact on Firm Performance” (with Stephen Ho and Wee ‪Chow Hou) submitted to Journal of Business Research [ABDC: A*].
  • “Vocational Aspirations and Ideals: An Empirical Investigation into Students' Vocational Callings” (with Bian Jiang)
  • “Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts” (with Deng Siqin).
  • “Blockchain-Enabled Decentralized AI Ecosystems: A Conceptual Framework and Bittensor Case Study” (with Willie Shi, Eric Yu and Wang Xun) submitted to Technovation [ABDC: A]. Available at SSRN: https://ssrn.com/abstract=4938275 or http://dx.doi.org/10.2139/ssrn.4938275 (Preprint).
  • Registered Report: “The Effect of Artificial Intelligence Therapy on Mental Health Outcomes” (with Vanessa Liu) submitted to Nature Human Behaviour [Psychology, Experimental (Q1), IF 21.4].
  • “Assessment of Web3 Platform Data Management Efficiency with Simulation” (with Willie Shi and Terence Ow) submitted to Distributed Ledger Technologies: Research and Practice.
  • MBTI and DAOs: A New Frontier in Organizational Behavior. (with Willie Shi, Terrence Ow). Available at SSRN 4908080 (Preprint).
  • Impact of Situational Consumer Animosity and Ethnocentrism on Consumer Boycotts (with Deng Siqin). Available at SSRN: https://ssrn.com/abstract=4602169 or http://dx.doi.org/10.2139/ssrn.4602169.
  • “Digital Financial Resilience in the Face of Natural Disasters: Evidence from Online Lending Behaviour in Indonesia” (with Xu Weibiao and Willie Shi)
  • “Who Follow the Policy? Decoding Varied Responses to the Double Reduction Policy in Chinese Publishing Industry” (with Chu Yanlai)
  • “The Impact of Movie Poster Features on Film Performance: The Impact of Movie Poster Features on Film Performance: A Multidimensional Analysis with Computer Vision” (with Ding Ding and Guo Jiancang)
  • “AI and MBTI: A Synergistic Framework for Enhanced Team”
  • “Advancing the Frontiers of Genomic Leadership: Integrating Biological Insights and Technological Advancements” (with Willie Shi)
  • Blockchain-based AI Agent and Autonomous World Infrastructure. In 2024 IEEE Conference on Artificial Intelligence (CAI) (2024)
  • Blockchain Technology in AI: From Decentralized Systems to Autonomous Worlds. SUSS-UOB-SMF Global Leadership Symposium (2024)
  • “What does NFT offer? The effect of cobrand and digital product extension”, presentation at Recent Advances in Retailing and Consumer Science Conference (2023)
  • “NFT marketplace’s anti-counterfeiting strategy and how players react”, presentation at International Conference of Crypto-marketing, Columbia University (2022)
  • “AI Reactance: The Role of Autonomy Threat from Being Controlled by A Machine”, poster presentation accepted, EMAC (2020)
  • “How does social impact group buying (social e-commerce)?”, presented at Marketing Science, Rome, Italy (2019)
  • "I know It's not real, but I like it!", poster at Association for Consumer Research Conference, Dallas, USA (2018)
  • “Should Independent Film Studios Use Super Stars?”, presented at ANZMAC Conference, Australia (2017)
  • "Winning Box Office with Right Movie Synopsis", ANZMAC Conference and awarded best paper, Australia (2017)
  • “A Change-Point Model of Online Rating Dynamics”, presented at Marketing Science Conference, Baltimore, USA (2015)
  • “Privacy Concern and Quality Competition”, presented at Chinese Journal of Marketing Conference, Xiamen, China (2014)
  • “Price Controls and Tacit Collusion: A Meta-analysis of Oligopoly Experiments”, presented at The Seventh International Symposium on Multinational Business Management, Nanjing, China (2011)
  • AI PowerPanel: AI for Tomorrow’s Digital Banking Experience, APSARA Conference, Alibaba Group, 19-21/09/2024
  • The Inaugural Academic Forum on Individual Economy, Nanjing University, China, 25-26/05/2024
  • AI for Everyone: Shaping a Future with Accessible Artificial Intelligence, Singapore Federation of Chinese Clan Associations, 11/05/2024
  • Alibaba Cloud AI Cloud Summit and Round Table Discussion on AI's Impact on Education of Today's Youth, Alibaba Cloud Singapore, 30-31/01/2004
  • How will the use of ChatGPT improve our work efficiency? Singapore Federation of Chinese Clan Associations, 23/04/2023
  • Blockchain, NFT and Metaverse, Singapore Federation of Chinese Clan Associations, 16/07/2022

  • CNA TV live interview: AI tools helping social service agencies in Singapore save time, manpower https://www.channelnewsasia.com/watch/ai-tools-helping-social-serviceagencies-singapore-save-timemanpower-4663656 (2024)
  • Wang, Y. (2024). Rethinking education in the age of accessible AI. SIG-AILTA. https://sigailta.com/2024/10/30/rethinking-education-in-the-age-of-accessible-ai/
  • Wang, Y. (2024). Revolutionizing course development with Claude 3.5: A case study in AI and marketing education. SIG-AILTA. https://sigailta.com/2024/05/31/revolutionising-course-development-with-claude-3-5-a-case-study-in-ai-and-marketing-education/
  • Shi, J., Zheng, J., Wang, Y., & Lee, D. (2024). 加密货币革命: 重构现代金融的融资策略. https://sussblockchain.com/news-articles/cryptocurrency-fundraising-strategy/
  • Wang, Y. (2021). Don’t be too quick to write off the sharing economy, even with COVID-19. https://www.channelnewsasia.com/commentary/is-sharing-economy-dead-covid-19-airbnb-grab-uber-341376?cid=linkedin_traffic_social_10082018_cna
  • CNA TV live interview: MAS encourages Singaporeans to use e-hongbaos to reduce bank queues (2021)
  • Media Corp Channel 8 TV news 十分访谈：冠病衍生的信息疫情 (2021)
  • Straits Times: Nothing likeable about growing up in ‘like’ culture (2021)
  • Media Corp Channel 8 TV news 狮城有约: Fake news/scams episode series (2021)
  • Straits Times: The secret of Squid Game's success: Meme-ready themes primed it to go viral (2021)
  • Media Corp Channel 8 TV news 科技一点通: 比应用程序省容量 小程序能否在本地崭露头角？(2020)
  • Media Corp Channel 8 TV news 科技一点通: 直播视频传播对社会的影响 (2019)
  • Straits Times: Whatsapp limiting message forwards (2019)
  • Money FM 89.3: Speaking on consumer behaviour in the digital age and new technology adoption (2019)
  • Media Corp Channel 8 TV news 十分访谈: 2018年社交媒体发展趋势 (2018)

Undergraduate Course:

  • BUS103: Organizational Behavior (2020)
  • MKT202: Marketing Management (2016)
  • MKT202: Marketing Management (Prison school, 2021)
  • MKT362: Pricing (2017)
  • MKT372: AI and Marketing 5.0 (2024)
  • MKT499: Marketing Applied Project (2017-2018)

Graduate Course:

  • MSM515 Digital Disruption (2025)
  • MSM501: Contemporary Topics in Business and Social Development of Singapore (2024)
  • MKT542: Digital Marketing Analytics (2019-2023)
  • MKT631 Marketing for the Future Economy (2019-2021, 2023)
  • BUS601 Contemporary Topics in Business and Management (2019-2023)
  • BUS603 Applied Research in Business and Management (2020-2023)
  • DBA799: DBA Doctoral Dissertation (2021-2023)

Executive Management Program (EMP):

  • Internet and Social Media Marketing (2018-2019)

Course development:

  • MSM515: Digital Disruption
  • DBA799: DBA Doctoral Dissertation
  • MKT631: Marketing for the Future Economy

DBA student dissertation supervision

  • Bian Jiang (Graduated in 2024)

    Dissertation topic: Vocation and Dreams: A Study on Students' Vocational Calling in the Context of the Upgrade and Transformation of Chinese Vocational Education.

  • Stephen Ho (Graduated in 2024)

    Dissertation topic: Investigating the factors impacting the adoption of Big Data Analytics (BDA) amongst Singapore Small and Medium Enterprises using the TOE-DOI framework.

  • Zeya Thura Mon

    Dissertation topic: The Impact of Electricity on Economic Development of Tanintharyi Region in Myanmar: A Macroeconomic Perspective

  • Jason Yeo

    Dissertation topic: JCS Group Investment Strategy and Exploration of Truth

  • Fong Angen
    Dissertation topic: Use the most inclusive and versatile financial tools to shape the sustainable liquidity of Singapore's capital market

Guest Editor

  • World Scientific Annual Review of Fintech 2024, the theme is AI and digital marketing (call for paper) https://www.worldscientific.com/page/wsarft/callforpapers01

Senior Editor

  • Journal of Electronic Business & Digital Economics
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