SUSS hosts the Brand Challenge annually, where teams of 3 to 5 students from polytechnics in Singapore come up with branding strategy proposals that aim to address the core problem. This year saw each team developing innovative strategies to raise awareness and drive engagement for SG Assist, a social enterprise in Singapore that provides vital caregiver support services.
The competition attracted a remarkable pool of talent, with 39 teams pitching in with their proposals. 6 of these teams from 5 different polytechnics were shortlisted into the finals, where they presented their creative proposals to an esteemed panel of judges, which included Mr. Brendan Seah (Chief Strategy Officer, SG Assist) and Ms. Krystle Nonis (Branding, DEI and Marketing professional).