IP & Business Strategy

Singapore University of Social Sciences

IP & Business Strategy (IPM505)

Applications Open: 01 May 2024

Applications Close: 15 June 2024

Next Available Intake: July 2024

Course Types: Modular Graduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: $3000 View More Details on Fees

Area of Interest: Management, Business Administration

Schemes: Alumni Continuing Education (ACE), Postgraduate Alumni Continuing Education (PACE)

Funding: SkillsFuture

School/Department: School of Business

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Synopsis

IPM505 IP & Business Strategy details how intellectual property (IP) as a company asset should be managed to leverage the optimum value from it. The course evaluates the impact of IP in driving the development of IP strategies and objectives, while analysing the impact of the business environment on IP and adapting IP strategies to optimise impact. Students will also learn how to assess IP to identify potential IP-related business opportunities, develop IP marketing strategies, evaluate the market to determine the feasibility of business opportunities as well as determine the positioning and pricing of the IP and supporting plans to market IP.

Level: 5
Credit Units: 5
Presentation Pattern: EVERY JULY

Topics

IP and the Innovation Cycle
Strategic Management of IP
Tools for IP Strategy
Strategy Options for Different Types of IP
Internal Resources and External Environment
Implementation of IP Strategy
IP Strategy at the Global Stage
IP-Related Business Opportunities
IP Marketing Strategies
Market Evaluation
Positioning and Pricing Strategies
IP Exploitation Strategies

Learning Outcome

Examine the purpose of IP strategy
Appraise the stages in the IP life cycle
Examine the critical success factors of IP strategies
Analyse the objectives of IP marketing strategies
Evaluate key considerations in marketing IP, sources of information and relevant stakeholders
Assess the considerations in defining IP-related business opportunities
Design the components of a marketing plan.
Evaluate how IP supports and impacts business and R&D strategies and objectives
Formulate and evaluate the implications of IP strategies and objectives
Appraise IP strategies based on the business environment to optimise its impact
Examine IP to identify potential IP-related business opportunities
Assess IP marketing strategies
Evaluate the market to determine the feasibility of business opportunities
Propose the positioning and pricing of IP