Singapore University of Social Sciences

Starting and Managing a Business

Starting and Managing a Business (BUS357)

Applications Open: 01 October 2020

Applications Close: 30 November 2020

Next Available Intake: January 2021

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1378 View More Details on Fees

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Business


BUS357 Starting & Managing a Business provides students with a fundamental knowledge of entrepreneurship and its value to society, markets, and to the individual entrepreneurs who innovate. Concepts key to the successful implementation of entrepreneurship are introduced and entrepreneurial decision-making and strategic skills are developed. Students learn to understand and avoid common pitfalls and are provided with time-honoured methods to increase the chances of success. The course provides an explanation the entrepreneurial mindset and characteristics that drive success, and provides tools to help entrepreneurs identify and act on opportunities. It provides frameworks for strategic, financial, legal, and business planning, and provides an overview of harvesting the value from what an entrepreneur has built.

Level: 3
Credit Units: 5
Presentation Pattern: Every January


  • Introduction to Entrepreneurship
  • Entrepreneurial Opportunities
  • Assessment
  • Entrepreneurial Finance
  • Ethics & Social Entrepreneurship
  • Intrapreneurship (Corporate Entrepreneurship)
  • Entrepreneurial Marketing
  • Strategic Planning for Entrepreneurial Ventures
  • Legal Issues
  • Going Global
  • Family Business in the Asia-Pacific
  • Succession
  • Exit Strategy
  • Sources of Capital for Entrepreneurial Ventures
  • Developing an Effective Business Plan

Learning Outcome

  • Examine the issues related to entrepreneurship, intrapreneurship, social entrepreneurship, and entrepreneurial ethics.
  • Analyse opportunities for entrepreneurship, and discuss the importance of innovation as well as entrepreneurial marketing.
  • Evaluate a business idea using the Feasibility Criteria Approach.
  • Explain the legal issues involved with entrepreneurship
  • Design a strategy for capital funding for a new start-up
  • Illustrate the importance of strategic planning and implementation.
  • Inspect the issues in succession planning for a family business and exit strategies.
  • Construct a complete Business Plan that includes financial analysis on the viability of the new start-up.
  • Apply the essential knowledge and interpersonal skill s to work effectively in a team.
  • Demonstrate proficiency in writing a feasibility plan and a business plan.
  • Practise making oral presentations in class and on recorded video in areas related to Starting and Managing a Business.
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