Corporate Communication

Singapore University of Social Sciences

Corporate Communication (COM302)

Applications Open: 01 May 2024

Applications Close: 15 June 2024

Next Available Intake: July 2024

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1391.78 View More Details on Fees

Area of Interest: Humanities and Social Sciences

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences

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Synopsis

COM302 aims to teach the importance of creating a coordinated corporate communication system that helps organizations benefit from the use of important strategies and tools to stay one step ahead of the competition. Through case studies and real-life examples, the course will analyze the functions of corporate communication, including developing effective communication messages to both its internal and external audiences. Students are expected to design programs for crisis communication, develop strategies to show an organization is a socially responsible citizen and concretize ideas to project an organisation’s image, identity and reputation. In addition, students will learn the dynamics of developing and maintaining healthy media and investor relations.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JULY
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Introduction to Corporate Communication
Corporate Identity and Corporate Advertising
Corporate Social Responsibility
Media Relations
Issues & Crisis Management
Internal Communications
Investor Relations
Government Relations
Internal Communications
Case Studies

Learning Outcome

Distinguish the key objectives and principles of corporate communication.
Analyse the importance in having a good corporate image, and outline the step in implementing a corporate identity system.
Examine the purpose of corporate responsibility and the perspectives of sponsorship decisions.
Discuss the importance of writing in corporate communication, in relation to the media.
Differentiate internal relations, investor relations and government relations in terms of corporate communication.
Relate the importance of communication in dealing with issues and during crises.
Propose a corporate responsibility program.
Design a program to maintain investor relations.
Write effective press releases.
Implement an effective crisis communication plan.
Formulate an effective internal communications program.