Media Management

Singapore University of Social Sciences

Media Management (COM303)

Applications Open: 01 October 2024

Applications Close: 15 November 2024

Next Available Intake: January 2025

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1392 View More Details on Fees

Area of Interest: Humanities and Social Sciences

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences

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Synopsis

COM303e Media Management refers to the strategic and operational disciplines as well as the conceptual tools required by executives working with modern media organisations. The aim of this module is to orientate the student, introduce key tools and concepts, and to highlight some of the key themes and challenges facing media and content organisations.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Strategic management: Issues in the media industries
The firm's macro environment
The firm's micro environment
Formulating the business strategy
Organisational structure
Organisational culture and strategic leadership

Learning Outcome

Examine the tools of strategic media management
Analyse the concepts of strategic media management
Indicate the strategic challenges facing different sectors of the media industry
Apply the tools and concepts of strategic management to solve challenges facing the media management
Recommend the tools of strategic management to media organisations
Critique the concepts of strategic management on media organisations
Discuss media management issues and case studies