Crisis Communication

Singapore University of Social Sciences

Crisis Communication (COM323)

Applications Open: 01 October 2024

Applications Close: 15 November 2024

Next Available Intake: January 2025

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1392 View More Details on Fees

Area of Interest: Humanities and Social Sciences

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Humanities & Behavioural Sciences

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Synopsis

COM323 Crisis Communication provides the theories as well as practical examples of crisis communication. Students also learn about issues related to accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal quagmires, corporate re-organization, food crises, negative press, media training and risk management.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Study Unit 1: Introduction to Crisis Communication
Study Unit 2: Communicating in a Crisis
Study Unit 3: Crisis Management and Monitoring

Learning Outcome

Explain the history and theories of crisis communication
Formulate a crisis communication plan for a corporation
Analyse the different types of crises and the strategies to counter them
Propose solution to connect between crisis communication and corporate communication
Recommend good crisis communication practices for local and international corporations
Discuss issues pertaining to crisis communication and relevant case studies