Strategic Social Media Management | SkillsFuture CET Course

Singapore University of Social Sciences

Strategic Social Media Management (COM376)

Applications Open: 01 October 2024

Applications Close: 15 November 2024

Next Available Intake: January 2025

Course Types: Modular Undergraduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: $1392 View More Details on Fees

Area of Interest: Humanities and Social Sciences

Schemes: Alumni Continuing Education (ACE)

Funding: SkillsFuture

School/Department: School of Humanities & Behavioural Sciences

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Synopsis

Strategic Social Media Management focuses on the strategic management of social media, especially in the areas of corporate communication and public relations. The course will take a case study approach and includes topics such as social media content, online reputation management, Facebook campaign, etc. The course will examine the impact of digital influence, social media trends, strengths and weaknesses of using social media for strategic communication purpose, and the future of social media. This course will also analyse how the media and communication industries are affected by the rise of social media.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

History of Internet
Social Network Site Definitions and Online Culture/Trends
Social Media Concepts and Theories
Social Media in Practice
Journalism, Crowdsourcing and Micro-blogging using Social Media
PR and Media Tactics in Social Media
Strategic Planning in Social Media
Big Ideas and Business with Innovation
Social Media Vehicles for PR and Branding
Best Practices in Social Media Management
Social Media Measures
Privacy and Legal Implications
Privacy Development and Top SNS Privacy Policies
Social Media Privacy Issues
Practical Social Media Ethics
Limitations of Ethics
Emergence of New and Mobile Media and its influence on Social Media
Implications of Revolutionary Mobile and Social Media
Life-Long Learning and Media Literacy
Engagement, Networked Communicators, Trust and Influence

Learning Outcome

Demonstrate knowledge of the different types of social media content.
Discuss the trend and direction of social media.
Distinguish among the different social media for strategic communication purpose.
Prepare feasible communication strategies that focus on the social media platform.
Propose appropriate strategic plans for the media and communication industries.
Evaluate challenges and ethical considerations for social media.