Singapore University of Social Sciences

As more of our everyday lives become impacted by technologies and social media due to digital transformation, it becomes critical to understand the importance of effective user experience. Businesses that put effort into enhancing the ‘experience’ of their offerings will achieve a greater advantage over their competitors. Students will extend the human-centred design process and mindsets, wield the power of information architecture, apply the principles and best practices of interaction design, use industry-standard tools to create prototypes for the testing and evaluation of digital offerings that are useful, usable, and desirable. In addition, DES550 User Experience Design will enable students to draw upon case examples, and initiate discussions in their workplace about the impact of user experience on consumers’ expectations, satisfaction, and loyalty. Note: DES550 requires research concepts and skills covered in DES541 Design Inquiry: Analysis and Synthesis. Students are required to complete or register for DES541 in the same semester (if available). The coverage of research skills in this course will be brief to give room for more important concepts and topics on user experience design.