Singapore University of Social Sciences

While user experience design emphasises the interaction between users and products, service design puts human experience at the heart of the design process and takes a broader perspective to look at the full end-to-end journey, including the planning and organising of the infrastructure, human resources, communication, interaction, and processes that stretch across multiple channels and touchpoints. A service designer looks at an experience holistically, maps out all the related aspects that contribute to the experience, and explores possibilities to create memorable, meaningful, and targeted experiences. In DES552 Service Design, students will build the vocabulary of service design, take a human-centred design approach to evaluate, analyse, and document the existing condition of service, and bring together research insights, design, business, and technology to shape the services of the future. Note: DES552 requires research concepts and skills covered in DES541 Design Inquiry: Analysis and Synthesis. Students are required to complete or register for DES541 in the same semester (if available). The coverage of research skills in this course will be brief to give room for more important concepts and topics on service design.