Events Planning and Management

Singapore University of Social Sciences

Events Planning and Management (EMT101)

Applications Open: 01 October 2024

Applications Close: 15 November 2024

Next Available Intake: January 2025

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1392 View More Details on Fees

Area of Interest: Management

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Science and Technology

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Synopsis

EMT101 Events Planning and Management aims to provide students the foundations necessary to understand the issues on how to plan, create and implement a diverse range of events. The course covers areas such as strategic planning, creativity, operational resources, marketing and sponsorship, health, safety and risk management of events. In addition, students will be provided with a macro view of the events industry through considering policy issues related to events, and the basis for rational policy making in the events industry.

Level: 1
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

Key Concepts of Event Planning, Creation and Management
Classification of Events and their Purpose & Objectives
Stakeholders that Form the Events Industry
Key Components and Processes of an Event
Event Feasibility and Evaluation
Resource Identification for Various Event Categories
Prioritising and Management of Resources
Approvals, Permits and Licenses
Event Marketing Mix Strategies
Sponsorship Management
Outcomes and Impact of Events
The Events Industry within its Broader Business Context: Public Policy

Learning Outcome

Describe the different types of events and their various objectives/intents
Explain the process of planning and managing events
Discuss the role of government(s) and public policy in events
Identify and manage the resources necessary for an event
Demonstrate the ability to plan and manage diverse range of events
Review the outcomes, impacts, benefits, and costs of an event