Singapore University of Social Sciences

Behind the glamour of the film industry lies a complex business framework that has developed over decades. However, the film industry today is facing unprecedented challenges as streaming threatens to splinter the moviegoing experience. Disruptions such as the COVID-19 pandemic have also exposed flaws in the film business, forcing the industry to explore changes that will have long-term repercussions. This course takes students through the complexities of the film business. Students will learn about the world of film financing, revenue streams, distribution, marketing, rights management, multi-platform delivery, and other aspects in the business. They will examine the role of studios, production companies, streaming companies, media service providers, cinema operators, and film festivals, and look at the decision-makers who shape the film business. Students will use case studies and real-world examples to understand the film business processes and analyse the challenges involved. They will assess key developments that advance or disrupt the industry. The course will also explore approaches and innovations that reinvent the business of film, as the various stakeholders pivot to survive in an industry that is undergoing unparalleled transformation.