Singapore University of Social Sciences

Phygital (physical + digital) experience that blurs the lines between physical and digital experiences is fast becoming an important aspect of omnichannel marketing. Businesses have an urgent need to consider how online and offline marketing strategies can be merged to create a holistic and immersive purchase experience for consumers, regardless of where consumers might make their purchases. This course aims to introduce the concept of Phygital Experience and is designed to provide students with an overview of developing and managing phygital assets that are enabled through technology. It will help students understand the unique challenges and opportunities of designing, producing, and launching phygital assets that combine physical and digital elements that utilise blockchain-based ownership and verification systems. Students will have hands-on experience and create prototypes of Phygital Assets, and learn how they can be used to design and create effective online-to-offline digital marketing and retail experiences.