Singapore University of Social Sciences

Healthier choice snacks, e.g., dried fruits, are placed at eye level on supermarket shelves, but sweets and other high-calorie snacks are always located at lower shelves and away from eye-level. While this may seem like an inconvenience to the shopper, it is in fact a “nudge” or a way to change one’s behaviour to select healthier snacks. Such ubiquitous actions can be found in many instances in our daily lives. This course introduces students to the workings of behavioural economics and how it has been used to shape the way we live, work and play.