Innovation and Strategy

Singapore University of Social Sciences

Innovation and Strategy (MGT555)

Applications Open: 01 October 2024

Applications Close: 15 November 2024

Next Available Intake: January 2025

Course Types: Modular Graduate Course

Language: English

Duration: 6 months

Fees: $1320 View More Details on Fees

Area of Interest: Management

Schemes: Alumni Continuing Education (ACE), Postgraduate Alumni Continuing Education (PACE)

Funding: To be confirmed

School/Department: School of Business

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Synopsis

In an increasingly volatile, uncertain, complex and ambiguous business environment, organisations need to adopt a focused and effective approach to innovation. Successful companies such as Apple, Amazon, Coca Cola, Toyota, Samsung, P&G, General Electric, and other industry leaders continue to build breakthroughs with innovative strategies that reshape markets, deliver customer value, redefine channels and defend competition. This course examines the various emerging technologies and frameworks that market leaders use to build innovation into their business approach. Through realworld examples and case studies, students will learn how to drive innovation and develop strategies in the context of industry disruption.

Level: 5
Credit Units: 2.5
Presentation Pattern: EVERY REGULAR SEMESTER
E-Learning: BLENDED - Learning is done ENTIRELY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. There are no face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

Strategic Management for the Innovative Organisation
Emerging Technologies and Disruptive Innovation
Value Chains and Innovative Ecosystems
Open Innovation, Crowdsourcing and Co-Creation
Fostering Innovative Strategies and Implementing Change
Strategic Evaluation and Business Transformation

Learning Outcome

Assess emerging technologies and business frameworks in the context of industry disruption
Combine innovation into the strategy development process
Appraise an innovative organisation in the digital economy
Formulate and capitalise on untapped areas of business opportunity by proposing innovative changes to existing business models
Examine ideas from multiple perspectives to identify reasoning in a variety of fields with differing assumptions, contents and methods
Propose new business opportunities to better meet the needs of existing markets and bring benefits to organisations
Develop a strategic mindset and global insights in leading innovative organisations