Singapore University of Social Sciences

The objective of MKT365 Social Media Metrics & Analytics is to equip students with practical skills in acquiring and analysing data from social media with Python. Students will be exposed to the analytic methods that can be used to convert social media data to marketing insights. Students will be able to implement Python tools for data collection, gathering the information needed to get started with applications such as natural language processing (NLP), social network analysis, and data visualization. This course will allow students to learn how to access data from mainstream social networks such as Twitter and Facebook, and how to perform different types of analysis in order to extract useful insights from the raw data and to present the results to support decision making in digital marketing.